Head of Content

Content Lead (Storytelling & Performance)

Job Title:

Company:

Location:

Reports to:

Experience:

Employment Type

Salary:

Job Mission

drive measurable business results

Key Responsibilities

1. Storytelling & Brand Voice (The Core)

• Brand Storytelling:

  Design and execute narrative campaigns that translate our

  Vehicle 360 services and D2C products

  into relatable, emotionally resonant stories.

  Storytelling is the most critical function.

• Voice Governance:

  Define and enforce Hoora's brand voice and tone across all internal and external communication touchpoints.

• Creative Execution:

  Write and edit high-quality copy for website, emails, social media, video scripts, and long-form articles.

2. Performance & Content Marketing

• Conversion Content:

  Create high-impact content (copy and visuals) for digital ads, landing pages, and sales funnels that directly drive conversion and support

  performance marketing

  goals (ROAS/CAC).

• SEO & Authority:

  Lead the execution of the content marketing plan, including blog posts and guides, focused on improving organic search rankings and establishing topical authority.

• Content Measurement:

  Define and track key content KPIs (traffic, engagement, conversion lift) and iterate based on data insights.

3. Product & D2C Focus

• Product-Led Content:

  Work closely with the Product team to ensure all content accurately and persuasively explains the value of new features, services, and D2C product releases.

• Cross-Functional Collaboration:

  Partner with the

  Senior Graphic Designer

  to ensure seamless synergy between copy and creative assets.

Ideal Candidate Profile

• Experience (Mandatory):

  3–5 years

  of hands-on experience in content creation and marketing, with a proven focus on driving business results.

• D2C Focus (Mandatory):

  Must have strong experience creating content for

  Product-based D2C brands

  or similar consumer-focused tech companies.

• Core Competencies:

  Possesses

  sound knowledge

  and a track record in

  content creation, content marketing, performance marketing, and strategic storytelling.

• Execution Skills:

  Proficient in writing compelling copy for various marketing channels and possesses a fundamental understanding of SEO best practices.

• Portfolio (Mandatory):

  Must have a strong portfolio showcasing successful content campaigns (including ad copy) that drove measurable conversions.

• Mindset:

  Data-informed, highly creative, and able to thrive in a fast-paced environment.

• Preferred Designation:

  Content Head (D2C Products), Marketing Head (D2C Products), Content Creator for D2C Brands (Products)