Head of Brand Marketing

Job Title:

Location:

Department:

Experience:

About the Company:

Head – Brand Marketing

Role Summary:

You will own the brand’s positioning, storytelling, and experiential footprint—building emotional connection and preference among parents, students, educators, and the wider community. This is a high-impact, creative leadership role blending strategy, insight, design thinking, and executional excellence across offline and digital ecosystems.

Core Responsibilities:

1. Brand Strategy & Positioning

• Define and refine the master brand positioning, architecture (corporate, sub-brands, programs), and messaging frameworks.
• Conduct periodic brand audits, perception studies, and competitive benchmarking to sharpen differentiation.
• Translate institutional vision into compelling brand platforms and long-term equity-building roadmaps.

2. Integrated Campaign Leadership

• Conceive and lead 360° brand campaigns (awareness, trust, admissions season, program launches) across ATL, BTL, PR, digital, social, and on‑ground activations.
• Develop bold creative briefs, guide ideation, and ensure consistent storytelling across touchpoints.
• Oversee production (film, print, OOH, experiential, digital content) ensuring quality, timeliness, and cost control.

3. Creative Innovation & Content Ecosystem

• Build a high-output creative engine (in‑house + agency + freelancers) for rapid prototyping and iterative storytelling.
• Drive signature content series (founder stories, student success, teacher innovation, campus life) tailored for each channel.
• Champion design excellence: visual identity, tone of voice, photography, video, motion, sonic branding.

4. Digital Brand Presence & Community

• Oversee brand coherence across website UX, landing pages, blogs, social media, and YouTube.
• Grow organic reach & engagement via storytelling, influencer/advocate collaborations, and community building (alumni, parents, student champions).
• Partner with performance marketing to align upper-funnel branding with mid/low-funnel conversion narratives.

5. Brand Experience & On-Campus Expression

• Ensure consistent brand application across school environments: signage, interiors, events, merchandising, academic collaterals, admissions touchpoints.
• Curate flagship events (open houses, festivals, innovation fairs) that embody brand values and create shareable experiences.

6. Insights, Measurement & Governance

• Define KPIs: brand awareness, preference, NPS, share of voice, engagement quality, earned media value, lead uplift attributable to brand.
• Implement dashboards and periodic reporting to leadership.
• Maintain brand guidelines, approval workflows, and training for cross-functional adherence.

7. Team Leadership

• Build, mentor, and inspire a multidisciplinary brand & creative team (designers, writers, content strategists, video/editorial).
• Promote a culture of experimentation, rapid iteration, and data‑informed creativity.

Key Requirements:

• Minimum 5+ years of progressive experience in brand / integrated marketing; at least 2+ years in a leadership or senior strategy/creative role.
• Strong strategic thinking combined with a hands-on creative mindset—able to move from concept to execution.
• Expertise in consumer/parent insights, brand architecture, storytelling frameworks, and multi-channel content planning.
• High bias for action, comfort with ambiguity, and a builder mentality.