Head -New Customer Acquisition

Job Title: Head of Customer Acquisition & Lead Conversion (PAN India)

Location:

Business Unit:

About Isaac

Isaac is a rapidly expanding aesthetics and medical wellness brand with a PAN India footprint across dermatology, cosmetology, hair restoration, body contouring, and holistic wellness services. With multiple clinics across India, Isaac continues to grow its patient base through omnichannel marketing, digital ecosystems, strategic partnerships, and a strong reputation in the premium medical aesthetics industry.

Role Overview

Head of Customer Acquisition & Lead Conversion

end-to-end owner of the lead funnel

Key ResponsibilitiesLead Funnel Ownership & Optimization

• Own the complete customer acquisition and lead lifecycle across all channels:
• Meta (FB/Instagram), Google Search, Website, Events, Influencers, Referrals, Partnerships, and Agencies.
• Create and standardize a high-efficiency lead management workflow from

  first inquiry → nurture → consultation → closure → onboarding

  .
• Build attribution tracking, visibility dashboards, and conversion intelligence.

Marketing & Sales Conversion Analytics

• Measure channel performance, lead quality score, cost per lead (CPL), cost per acquisition (CPA), and customer lifetime value (CLTV).
• Identify conversion bottlenecks and deploy training, automation, SOPs, and CRM improvements.
• Analyze and refine lead scoring methodology and routing rules.

Pipeline & Revenue Management

• Work closely with internal teams to ensure timely follow-up, lead nurturing journeys, and CRM adherence.
• Improve conversion efficiency from current ~XX to target levels through system improvements, insights, and accountability models.
• Build a performance-led funnel with conversion benchmarks by source and clinic.

Agency & Partnership Management

• Manage external lead partners, marketing agencies, influencers, and affiliate vendors.
• Create quarterly performance scorecards and negotiate performance-based contracts.

Team Leadership

• Build and lead a cross-functional inside sales, conversion, and lead management team.
• Conduct performance reviews, training modules, sales coaching, and compliance audits.

Qualifications

• 6–12+ years of experience in

  customer acquisition, sales enablement, CRM-driven growth, growth marketing, or sales operations

  .
• Experience in telecom ,

  healthcare, wellness, aesthetics, beauty, luxury retail, or high-ticket services

  .
• Strong analytical background with hands-on experience in CRM systems.
• Proven track record in improving conversion funnels and delivering measurable revenue impact.
• Ability to work in fast-scaling, multi-location environments.

Why Join Isaac?

• Opportunity to build and scale a national acquisition engine in one of the fastest-growing premium healthcare categories.
• High autonomy, leadership exposure, and growth trajectory aligned with business expansion.