Head Demand Generation

Job Description

- Focusing on creating strategic demand-generation programs to support revenue goals. - Orchestrated comprehensive go-to-market strategies to achieve lead generation targets. - Launch integrated marketing campaigns across all customer buyer life cycle phases, - Ensuring alignment across marketing functions and geo-marketing teams regarding campaign architecture, objectives, messaging, and assets. -Responsible for integrated campaign development and execution - Managing paid acquisition, SEM, SEO, and social media strategy. Handling marketing automation, lead nurturing, and lead scoring. Assisting with internal communication, PR, and employer branding. - Manage the marketing lead funnel; Monitor, nurture and convert leads to achieve business objectives. - Conceive and execute innovative approaches to augment lead inflow via online campaigns, channel marketing, webinars, email campaigns, and more. - Lead the planning, creation, coordination, and success metrics of diverse digital marketing campaigns. - Design, optimize, and manage ad campaigns across search engines, display networks, and social media platforms. - Collaborate with the digital marketing team to monitor performance metrics of landing pages, leveraging data and tools to conduct experiments across all website domains. - Track, analyse and report campaign performance, providing data-driven recommendations