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Manager - CPG Consumer Insights

Manager - CPG Consumer Insights

Netscribes

7 - 12 years

15 - 27 Lacs

gurugram

Posted:1 day ago| Platform:

Apply

Skills Required

consumer insights proposal development segmentation consumer research questionnaire design qualitative research research methodology brand tracking quantitative research

Work Mode

Remote

Job Type

Full Time

Job Description

Key Responsibilities:

Experience in consulting or consumer research roles in consumer and shopper research (segmentation, landscaping, path to purchase etc.).
Strong business development skills and the ability to translate client needs into actionable solutions
Articulate the value of our products, highlighting their ability to tackle client-specific challenges.
Deliver standout responses to RFIs/RFPs, showcasing our solutions' impact.
Create and share success stories and case studies to demonstrate our solutions' effectiveness.
Act as a trusted advisor, understanding client challenges and aligning our solutions to meet their needs.
Act as the project owner and is directly accountable for questionnaire design, project execution, and report analysis
Very good client-facing and communication/presentation skills

1. Core Research Expertise

Design & execution of consumer studies
(brand tracking, consumer behavior, VOC, segmentation, etc.)
Experience with
survey design, sampling techniques, and customer segmentation
Comfort with both
qualitative and quantitative
research methods

2. Strategic Thinking & Client Consulting

Ability to understand client problems and
translate them into research plans
Can play a
consultative role
, guiding clients toward effective insights
Experience in creating
insightful, action-oriented reports

3. Communication & Presentation Skills

Must be
excellent at presenting findings
and talking to clients
Comfortable being
client-facing
and managing high-level stakeholders

4. Business Development Skills

Experience responding to
RFIs/RFPs
Skilled at
articulating product/research value
Can build
case studies and success stories
to show impact

5. Leadership & Ownership

Plays the role of a
project owner
from start to finish
Manages teams, timelines, and quality independently

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