GTM Specialist

GTM Specialist

Location:

GTM Specialist

and pitch support.

not a marketing or campaign-led role.

find the right companies reach out smartly help close deals faster.

Youll work closely with founders and senior leaders to identify high-potential industries, reach decision-makers, support sales conversations, and build partnerships that generate inbound opportunities.

Key Responsibilities

Market & Customer Research (Support Level)

• Research target industries, ICPs, and ideal customer profiles.
• Identify which industries and companies are most relevant for our offerings.
• Map decision-makers (founders, CXOs, marketing heads) and understand buying context.
• Analyse competitors, positioning, and market signals.
• Summarise insights clearly for founders and senior stakeholders.

Outbound Reachouts (Primary Ownership)

• Execute smart, targeted outbound outreach via email, LinkedIn, and WhatsApp.
• Write personalised cold messages (no copy-paste outreach).
• Follow up consistently and professionally.
• Book discovery and pitch meetings for the leadership team.

Partnerships & Ecosystem Support

• Identify potential partners such as VCs, founder communities, platforms, and networks.
• Build and manage relationships that can drive warm leads.
• Coordinate introductions, collaborations, and partnership-led opportunities.

Pitch & Sales Enablement

• Support founders/sales teams with: Industry briefs, Case studies, Pitch decks
• Join client calls when required to take notes and manage follow-ups.• Help deals move faster by ensuring sales conversations are well-prepared.

Events & GTM Tracking

• Support execution of small industry events, roundtables, or partner-led sessions.
• Track GTM metrics such as: Open rates, Reply rates, Meetings booked, Conversions
• Identify early signals of whats working and whats not.

Required Skills & Experience

• 2 - 5 years of experience post education in GTM, Sales/BD, Partnerships, Consulting, or Business Analysis
• Strong research and analytical skills; ability to map industries and understand decision-making structures.
• High comfort with Google Sheets, CRM systems, and outreach tools.
• Strong copywriting ability for concise, personalized outbound messaging.
• Strong deck-making skills for crafting narrative-driven sales presentations.
• Excellent written and spoken English.
• High ownership, speed, and comfort working in a fast-paced creator-led environment.

Preferred Skills

• Experience working in content, media, agencies, or creator-led businesses.
• Understanding of social platforms and digital-first brands.
• Experience running or supporting events/roundtables.

Working at (A Confidential Digital Media & Content Platform) offers

• The opportunity to work directly with the team behind Indias #1 podcast and one of the fastest-growing creator-led media companies.
• A high-growth, high-exposure environment where your work directly impacts business outcomes.
• Learning across content, strategy, growth, partnerships, and GTM execution.
• A fast-paced startup culture with ownership, autonomy, and rapid experimentation.
• Direct collaboration with founders, strategists, and senior leadership.
• A chance to help build Indias leading creator-led content & strategy powerhouse.