GTM Engineer

About the Role

We’re looking for a GTM Engineer - a builder at the intersection of growth, data, and systems thinking. This is not your standard SDR position.

You’ll oversee the entire top-of-funnel motion - identifying target accounts, researching decision-makers, building sequences, launching campaigns, and refining them through performance insights. Working closely with the leadership team in Sales and Marketing, you’ll develop a data-backed, repeatable model for outbound success.

Your impact will directly influence how we attract prospects, partners, expand our market presence, and drive revenue growth.

Key Responsibilities

1. Account Research & Prospect List Development ( 40%)

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  Curate detailed target account lists using tools like Clay, LinkedIn Sales Navigator, and data enrichment platforms.

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  Identify buying triggers such as funding rounds, leadership hires, or market launches.

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  Map out the decision-making persona for each target account.

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  Structure and document insights for personalized outreach to the identified accounts

2. Outbound Campaign ( 35%)

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  Build and run multi-touch campaigns across email and LinkedIn using tools such as SmartLead, instantly etc.

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  Manage deliverability through proper domain setup, warmup routines, and reputation monitoring.

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  Continuously test subject lines, messaging formats, timing, and sequence length to improve performance.

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  Track engagement metrics and optimize in real time based on response data.

3. Pipeline Generation & Lead Qualification ( 15%)

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  Reply promptly to positive or neutral responses

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  Pre-qualify interested leads based on fit and intent.

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  Ensure accurate pipeline updates, follow-ups, and opportunity routing.

4. Analytics, Insights & Optimization ( 10%)

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  Monitor KPIs such as outreach volume, open rates, reply rates, and meeting conversions.

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  Assess campaign performance and share insights to refine targeting and messaging strategies.

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  Identify trends in high-performing segments to scale what works.

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  Create dashboards and reports for visibility across leadership and growth teams.

Requirements

• 2–3 years of experience in outbound sales, growth operations, or demand generation for a B2B SaaS or product company.