Growth Specialist

Job Description

About the Role We are seeking a results-driven Marketplace Ads Specialist to manage and optimize advertising campaigns across key online marketplaces including Amazon, Walmart, eBay, and others. In this role, you will play a critical part in driving sales performance, managing ad spend, and improving ROI through strategic ad placements and data-driven decisions. Key Responsibilities Plan, execute, and optimize PPC campaigns across marketplaces (Amazon Sponsored Ads, Walmart Connect, eBay Promoted Listings, etc.). Conduct in-depth keyword research , competitive analysis, and audience targeting. Continuously monitor and refine bidding strategies , ad placements, and budgets to meet performance goals. Collaborate with content and merchandising teams to improve product listings , titles , and imagery to increase conversion rates. Analyze ad performance metrics and generate actionable insights and weekly/monthly performance reports . Conduct A/B testing on ad creatives and product placements to identify high-converting strategies. Stay current with platform updates, algorithm changes, and industry best practices . Manage ad spend efficiency , ensuring campaigns meet CPA/ROAS targets. Qualifications 2+ years of hands-on experience managing ads on Amazon, Walmart, eBay, or similar marketplaces. Strong understanding of PPC advertising models , marketplace algorithms, and eCommerce performance metrics. Proficiency in tools such as Amazon Advertising Console , Helium 10 , Jungle Scout , Pacvue , or similar. Experience with Excel/Google Sheets for reporting and data analysis. Analytical mindset with strong problem-solving skills. Excellent written and verbal communication. Preferred Qualifications Amazon Advertising Certification or other relevant credentials. Experience working with DTC and omnichannel brands. Familiarity with feed management tools (e.g., DataFeedWatch, Feedonomics).