VIP Industries Limited

Role: Assistant Manager - Online Performance Marketing Location: Hebbal, Bangalore Reports to: Lead Performance Marketing Team size: IC About VIP: Established in 1968, VIP is amongst the world’s leading manufacturers and retailers of luggage, backpacks and handbags. With a legacy built over the years, we take pride in launching marketleading brands, including our flagship brand 'VIP’, which has become synonymous with the luggage category in India. Our brands reflect our commitment to understanding consumer preferences and driving quality and innovation that meets their expectations. Our operational success is attributed to our stellar brand portfolio, state-of-the-art manufacturing plants in India and Bangladesh, and a robust distribution network that ensures easy accessibility to our products. Through our diverse portfolio of brands, we cater to a wide range of consumers with varying needs and preferences. Whether it’s the stylish and youthful offerings of Skybags or the premium and sophisticated designs of Carlton, range of chic and fashionable handbags designed for the modern woman, the high-quality, and highly functional flagship brand of VIP Industries to durable and practical luggage solutions at an affordable price point by Aristocrat. We have a solution for every traveler be it every day travel, business trips, or outdoor adventures. VIP Industries Limited is an equal opportunity employer. We value talent and believe everyone deserves the opportunity to succeed. We value the diversity of our workforce and the unique perspectives that each one of us brings and are committed to creating an inclusive environment for all. We do not tolerate any form of discrimination on the basis of nationality, race, colour, religion, caste, gender identity or expression, sexual orientation, disability, age, or marital status and allow for equal opportunities for all our team members. Qualifications/ Experience: Graduate in any discipline. MBA is preferred Certifications in Google Ads/ Meta Blueprint certification/ Amazon Ads 4+ years of experience in Digital performance campaign planning and execution, digital content planning, performance analytics and Organic traffic strategies Role & Responsibilities: Coordinate with internal teams, external agencies, and platform partners to manage digital campaign planning, execution and target achievement Ensure timely campaign launches with accurate tracking and reporting. Optimization of the campaigns to achieve the set goals and KPIs. Support content planning and help drive strategies to boost organic traffic Track and share performance metrics regularly both as Leadership summary and detailed deep dive to identify actionable insights and course correction. Handle campaign-related invoicing and portal coordination for reconciliation Preferred Candidate Profile/ Competencies: Advanced working knowledge of Google Ads Manager, Meta Ads Manager & programmatic platforms. Familiarity with Amazon Campaign Manager (AMS), Flipkart Ads, Quick Commerce self-serve Working knowledge of analytics tools like Google Analytics, MS Clarity, Shopify Analytics Understanding of SEO principles and organic traffic strategies Proficiency in MS Excel and PowerPoint Strong organizational and time-management abilities. Excellent communication and interpersonal skills. Ability to work collaboratively in a cross-functional team environment.

We are looking for a highly skilled and experienced New Product Development Engineer for Hard Luggage to oversee the end-to-end development of luggage products. In this role, you will collaborate closely with cross-functional teams, suppliers, and industry experts to bring high-quality, functional, and market-driven products to fruition. The ideal candidate should possess a solid background in product design, engineering, and manufacturing processes, with a specific focus on plastics, plastic processing, and sheet metal components. As a Product Development Engineer specialized in Hard Luggage, your primary responsibilities will include driving the design, development, and implementation of new hard luggage products from concept to commercialization. You will work in tandem with Marketing, Design, Engineering, and Manufacturing teams to ensure seamless product development that aligns with business objectives. Additionally, you will be tasked with preparing technical documents such as Product Specifications, Bill of Materials, Product cost estimations, CAPEX estimations, and Approval reports for new product launches. Your role will also involve costing out products, managing profit margins, and demonstrating strong financial acumen. You will be accountable for creating and delivering samples of customized products to customers within agreed timelines. Overseeing the production process, including tooling, prototyping, and mass production, will be essential to ensure that luggage products meet quality and delivery standards. Furthermore, you will be responsible for managing the budget and timelines for New Product Development (NPD) to guarantee on-time delivery and profitability. Compliance with industry standards and regulations, including product safety and environmental standards, will be a key aspect of your role. You will also be expected to maintain and store legacy data of existing and new products. In addition to the core responsibilities mentioned above, you will play a crucial role in project management by developing and overseeing product launch roadmaps, timelines, and budgets. Coordinating with suppliers, customers, and industry experts to optimize product performance and manufacturability is another critical aspect of the role. You will oversee design validation, performance testing, and quality assurance to ensure compliance with industry standards and customer expectations. Monitoring market trends, customer feedback, and competitive landscapes will allow you to continuously enhance and expand the product portfolio. To be successful in this role, you should hold a Bachelor's or Master's degree in Industrial Design, Mechanical Engineering, or a related field, along with at least 6-10 years of experience in new product development, preferably in the hard luggage, travel goods, or consumer durable industries. Proficiency in CAD modelling software, a strong understanding of mechanical engineering principles applied to luggage design, knowledge of plastics, plastic moulding processes, and sheet metal fabrication are essential technical skills required for this position. Additionally, experience with product testing, validation, compliance, project management tools, market trends, and consumer needs in the luggage industry will be advantageous. The ideal candidate should possess strong problem-solving and analytical skills, excellent communication and presentation abilities, and the capacity to manage projects independently while collaborating effectively in a team environment. If you are someone with a keen eye for detail, a passion for innovation, and a drive to excel in the product development field, we encourage you to apply for this exciting opportunity.,