Growth Product Manager

🚀 Job Title: Funnel & Growth Manager – Healing & Learning Ecosystem

Location: Mumbai

Type: Full-time

Start Date: Immediate

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🧭 About JoiningHands

JoiningHands is a healing ecosystem rooted in Systemic & Family Constellations. With over 30,000 members across 22+ countries, we help people heal from the core — past traumas, ancestral burdens, emotional blocks — and live a life of clarity, ease, and abundance.

We run daily deep healing processes, weekend workshops, and advanced facilitator trainings. Your job is to build the digital system that moves people across this journey—from first experience to transformation.

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🎯 Role Objective

To design, build, and manage the entire customer funnel — starting from the Daily Deep Healing sessions (₹199 entry point) to the high-ticket facilitator programs (₹1L+). Your goal is to optimize the path from awareness → engagement → healing → learning → advocacy.

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🔧 Key Responsibilities

Funnel Strategy & Build-Out

• Create end-to-end marketing and product funnels across platforms (Web, WhatsApp, Email, TagMango, Razorpay, Substack)

• Design user journeys from discovery to conversion to retention

• Map funnels to each product level: Entry (₹199), Mid-Ticket (₹5K–₹25K), and High-Ticket (₹1L–₹2L)

Campaign & Lead Management

• Plan, launch, and optimize paid and organic campaigns

• Create lead magnets, landing pages, and onboarding sequences

• Work closely with facilitators to script engaging hooks and nurture flows

Conversion Optimization

• Optimize conversion rates through A/B testing, audience segmentation, retargeting

• Create and monitor CTAs, upsells, cross-sells within sessions, emails, and communities

Analytics & Reporting

• Use data to track conversion, CAC, retention, LTV

• Identify drop-off points and improve the user journey

Brand & Messaging

• Ensure every piece of content, ad, or message aligns with our systemic and healing ethos

• Bring out the emotional and spiritual value of our work in all funnel touchpoints

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💡 You Should Be Someone Who:

• Has 3–6 years of experience in funnel marketing, digital growth, or product marketing

• Has managed ₹199-type funnels leading to ₹1L+ programs

• Understands spiritual / healing communities or is personally aligned with that space

• Can write soulful copy with clarity and depth

• Understands tools like TagMango, ConvertKit, Meta Ads, Razorpay, Google Analytics, Substack, WhatsApp Business

• Can collaborate deeply with creative, tech, facilitation, and sales teams

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✨ Bonus if You:

• Have done Family Constellation work or are familiar with systemic healing

• Are a Substack reader or write yourself

• Have led funnels for coaching, wellness, or spiritual brands

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❤️ Why Join Us

? • Work with a purpose-led brand that’s changing lives at a soul leve

l • Be at the forefront of a ₹100 Cr spiritual learning ecosyste

m • Collaborate with a visionary team of healers, designers, marketers, and mentor

s • Enjoy creative freedom, soulful conversations, and transformational growt