Own the product roadmap for BIKs AI-Powered Campaign platform, prioritising features that leverage AI to maximize merchant ROI and campaign performance Collaborate with AI/ML teams to develop intelligent campaign creation, audience segmentation, and performance optimisation algorithms Partner with UX/UI designers to create intuitive interfaces that allow merchants to harness AI capabilities without complexity Gather and analyse merchant feedback to identify opportunities for AI-driven campaign automation and enhancement Define product metrics and KPIs focused on campaign performance, merchant success, and AI effectiveness Lead the development of AI-powered features Design and implement complex AI workflows that enable merchants to create sophisticated, multi-channel campaigns with minimal manual intervention Manage AI-driven integrations with major advertising platforms (Meta, Google) and e-commerce platforms Drive the development of predictive analytics capabilities for campaign forecasting and budget optimization Required Qualifications 2-4 years of product management experience, preferably in SaaS, marketing technology, or advertising platforms Strong understanding of AI/ML technologies, particularly LLMs, machine learning models, and their application in marketing automation Experience with digital marketing platforms, campaign management tools, or advertising technology Background in e-commerce, D2C brands, or marketing automation is strongly preferred Deep understanding of digital marketing metrics, attribution models, and campaign optimization Excellent analytical and problem-solving skills with experience in data-driven product decisions Strong communication and stakeholder management abilities Proven ability to translate complex AI capabilities into user-friendly product features Bachelors degree in Computer Science, Marketing, Business, or related field Desired Skills Experience with programmatic advertising and real-time bidding platforms Knowledge of marketing attribution models and multi-touch attribution Understanding of customer journey mapping and lifecycle marketing Experience with major advertising APIs (Meta Business API, Google Ads API, etc.) Experience in scaling B2B SaaS products for enterprise merchants Familiarity with e-commerce platforms (Shopify, WooCommerce, Magento) Experience with marketing mix modeling and incrementality testing What Youll Build Youll be at the forefront of revolutionising e-commerce marketing by building AI-first campaign solutions that enable merchants to: Create high-performing campaigns in minutes, not hours Automatically optimize for maximum ROAS across all channels Leverage predictive AI to identify and target high-value customers Generate compelling, personalised creative content at scale Make data-driven decisions with real-time AI insights and recommendations

Location: Bangalore Type: Full-Time Reports to: Founder & CEO About us BIK is a unified platform for eCommerce brands combining email, WhatsApp, SMS, Instagram DMs, helpdesk, and AI chatbots into one powerful solution. We own 28% India s market share and rapidly growing in markets like Australia, Middle EastAs we build the category of AI-native customer engagement, we re looking for a Head of Product Marketing to craft compelling narratives, define our positioning, and enable GTM success. What You ll Own 1. Positioning & Messaging Define and evolve BIK s positioning in the International markets like Australia positioning alongside Manifest AI Build crisp, differentiated messaging that resonates with eCommerce founders, marketers, and CX heads. 2.GTM Strategy Partner with Product, Growth, and Sales to plan launches, campaigns, and enablement Own go-to-market plans for new features, verticals, and geographies Create sales playbooks, battlecards, one-pagers, and decks 3.Competitive Intelligence Track and analyze competitor strategies, pricing, and product evolution Arm Sales with win/loss data and sharp differentiation 4.Content & Storytelling Collaborate with content and design to bring stories to life across web, email, social, and paid Support founder-led storytelling with strategic input for events, PR, and investor decks 5.Customer & Market Insights Conduct market research, win/loss interviews, and customer calls to keep BIK close to the market pulse Distill insights into product direction and GTM campaigns You Might Be a Fit If You... Have 5-8 years of B2B SaaS product marketing experience, preferably in WhatsApp, MarTech, or Helpdesk tools Have led GTM launches, built battlecards, and shaped roadmaps using market insights Think in customer personas and speak in stories, not feature lists Collaborate seamlessly with Product, Sales, and Growth teams Have a portfolio of content, decks, positioning docs, or product launches Why Join BIK Lead product marketing end-to-end for a fast-scaling, AI-powered commerce platform Work directly with the founder and executive leadership on high-impact initiatives Play a key role in shaping the GTM engine as BIK expands across three continents Step into a role with high ownership and visibility where your work will directly influence revenue, product direction, and brand narrative