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Manifest Ai
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Head of Product Marketing

Head of Product Marketing

Manifest Ai

5 - 8 years

7 - 10 Lacs

Bengaluru

Posted:19 hours ago| Platform:

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Skills Required

Executive leadership Helpdesk SMS Market research Product sales E-commerce Competitive intelligence Dms Customer engagement Product marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description

Location:

Bangalore

Type:

Full-Time

Reports to:

Founder & CEO

About us

BIK is a unified platform for eCommerce brands combining email, WhatsApp, SMS, Instagram DMs, helpdesk, and AI chatbots into one powerful solution. We own 28% India s market share and rapidly growing in markets like Australia, Middle EastAs we build the category of AI-native customer engagement, we re looking for a Head of Product Marketing to craft compelling narratives, define our positioning, and enable GTM success.

What You ll Own

1. Positioning & Messaging

Define and evolve BIK s positioning in the International markets like Australia positioning alongside Manifest AI
Build crisp, differentiated messaging that resonates with eCommerce founders, marketers, and CX heads.

2.GTM Strategy

Partner with Product, Growth, and Sales to plan launches, campaigns, and enablement
Own go-to-market plans for new features, verticals, and geographies
Create sales playbooks, battlecards, one-pagers, and decks

3.Competitive Intelligence

Track and analyze competitor strategies, pricing, and product evolution
Arm Sales with win/loss data and sharp differentiation

4.Content & Storytelling

Collaborate with content and design to bring stories to life across web, email, social, and paid
Support founder-led storytelling with strategic input for events, PR, and investor decks

5.Customer & Market Insights

Conduct market research, win/loss interviews, and customer calls to keep BIK close to the market pulse
Distill insights into product direction and GTM campaigns

You Might Be a Fit If You...

Have 5-8 years of B2B SaaS product marketing experience, preferably in WhatsApp, MarTech, or Helpdesk tools
Have led GTM launches, built battlecards, and shaped roadmaps using market insights
Think in customer personas and speak in stories, not feature lists
Collaborate seamlessly with Product, Sales, and Growth teams
Have a portfolio of content, decks, positioning docs, or product launches

Why Join BIK

Lead product marketing end-to-end for a fast-scaling, AI-powered commerce platform
Work directly with the founder and executive leadership on high-impact initiatives
Play a key role in shaping the GTM engine as BIK expands across three continents
Step into a role with high ownership and visibility where your work will directly influence revenue, product direction, and brand narrative

More Jobs at Manifest Ai

Product Manager

Bengaluru

2.0 - 4.0 yrs

INR 11 - 15 Lacs

Head of Product Marketing

Bengaluru

5.0 - 8.0 yrs

INR 7 - 10 Lacs

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Head of Product Marketing