Head of Product Marketing

Location

Type

Reports to

About us

BIK

What You’ll Own

A. Positioning & Messaging

• Define and evolve BIK’s positioning in the International markets like Australia positioning alongside Manifest AI
• Build crisp, differentiated messaging that resonates with eCommerce founders, marketers, and CX heads.

B. GTM Strategy

• Partner with Product, Growth, and Sales to plan launches, campaigns, and enablement
• Own go-to-market plans for new features, verticals, and geographies
• Create sales playbooks, battlecards, one-pagers, and decks

C. Competitive Intelligence

• Track and analyze competitor strategies, pricing, and product evolution
• Arm Sales with win/loss data and sharp differentiation

D. Content & Storytelling

• Collaborate with content and design to bring stories to life across web, email, social, and paid
• Support founder-led storytelling with strategic input for events, PR, and investor decks

E. Customer & Market Insights

• Conduct market research, win/loss interviews, and customer calls to keep BIK close to the market pulse
• Distill insights into product direction and GTM campaigns

You Might Be a Fit If You...

• Have

  5–8 years

  of B2B SaaS product marketing experience, preferably in

  WhatsApp, MarTech, or Helpdesk tools

• Have led

  GTM launches

  , built

  battlecards

  , and shaped roadmaps using market insights
• Think in

  customer personas

  and speak in

  stories

  , not feature lists
• Collaborate seamlessly with

  Product, Sales, and Growth

  teams
• Have a

  portfolio

  of content, decks, positioning docs, or product launches

Why Join BIK

• Lead product marketing

  end-to-end for a fast-scaling, AI-powered commerce platform
• Work

  directly with the founder and executive leadership

  on high-impact initiatives
• Play a key role in shaping the

  GTM engine

  as BIK expands across

  three continents

• Step into a role with

  high ownership and visibility

  — where your work will directly influence

  revenue, product direction, and brand narrative