Growth Marketing - Senior Manager / Associate Director

Netradyne is a leading AI-powered fleet safety and management solutions company that has revolutionized commercial vehicle safety through innovative technology. Founded in 2015, we've grown to serve over 3,000 customers globally with 450,000+ vehicles deployed across eight countries, including major clients like HUL, Shell, and Indian Oil. As India's first unicorn of 2025, we've achieved 50% growth year-on-year and continue to strategic expansion in key markets including India and Europe.

Role Overview

Account-Based Marketing (ABM)

Key Responsibilities

Growth Strategy & Planning

• Develop and execute comprehensive growth marketing strategies for India and Europe markets
• Drive market penetration and revenue growth through data-driven marketing initiatives
• Collaborate with regional sales leadership to identify high-value enterprise opportunities
• Analyze market trends and competitive landscape to inform strategic decisions

Account-Based Marketing (ABM)

• Design and implement scalable ABM programs targeting focused segments across India and Europe
• Build 1:1, 1:Few, and 1:Many ABM strategies tailored to regional market dynamics
• Partner with sales teams to identify, prioritize, and tier target accounts based on revenue potential
• Create personalized, multi-channel campaigns for high-value enterprise prospects
• Develop account-specific content and messaging that resonates with key decision-makers

Enterprise Marketing Leadership

• Lead enterprise marketing initiatives targeting large enterprises, fleet operators and logistics companies.
• Develop sophisticated lead generation and nurturing programs for complex B2B sales cycles
• Create compelling value propositions for enterprise segments including employee transportation, logistics, oil & gas, and other key verticals.
• Build relationships with key industry stakeholders and thought leaders

Campaign Management & Execution

• Oversee multi-channel marketing campaigns across digital and traditional media
• Manage marketing automation platforms and ABM tools (experience with 6Sense, Demandbase, or similar preferred)
• Coordinate integrated campaigns including content marketing, events, webinars, and direct outreach
• Optimize campaign performance through continuous testing and data analysis

Cross-Functional Collaboration

• Work closely with regional sales teams to ensure marketing-sales alignment
• Collaborate with market insights and wider marketing to develop region-specific messaging and positioning
• Partner with content marketing teams to create compelling, localized content
• Coordinate with global marketing teams to ensure brand consistency while adapting to local markets

Analytics & Performance Management

• Establish KPIs and metrics to measure growth marketing effectiveness
• Provide regular reporting on pipeline generation, conversion rates, and ROI
• Use data-driven insights to optimize campaigns and improve performance
• Track and analyze customer acquisition costs and lifetime value by region

Required Qualifications

Experience & Background

• 10+ years

  of B2B marketing experience in technology companies, preferably SaaS or IoT

• P

  roven experience in growth marketing and ABM campaign management

• Deep

  experience in enterprise marketing targeting large commercial accounts
• Track record of driving significant revenue growth in international markets

Technical Skills

• Expertise with ABM technologies and platforms
• Strong analytical skills with experience in marketing analytics and attribution modeling
• Experience with multi-channel campaign management and optimization

Strategic & Leadership Capabilities

• Proven ability to develop and execute growth strategies in multiple geographic markets
• Strong understanding of enterprise B2B sales cycles and buying processes
• Experience building and scaling ABM programs from ground up
• Excellent project management and cross-functional collaboration skills
• Data-driven mindset with ability to translate insights into actionable strategies

Regional Market Knowledge

• Understanding of India and European business cultures and market dynamics
• Experience with localized marketing approaches and regional compliance requirements
• Ability to work across multiple time zones and collaborate with remote teams
• Fluency in English required; additional European or Indian languages a plus

Preferred Qualifications

• MBA or advanced degree in Marketing, Business, or related field
• Background in AI/ML or IoT technology marketing
• Previous experience with high-growth unicorn or scale-up companies
• Demonstrated success in building marketing programs that support aggressive revenue targets

Location & Work Arrangement

India