Growth Marketing Manager

Hi there! We are Pivot (https://myPivot.work), a fast-growing career-tech platform that helps people land their dream role and achieve ambitious career goals. We are looking for an experienced Growth Marketer to join our startup and drive the growth of our game-changing platform among millions of mid-career professionals.

🚀 Opportunity

This is a great opportunity to join the core team at an early stage to:

• Work with the founding team to drive awareness, demand, and engagement for our product
• Closely collaborate on defining and executing the GTM strategy and high-growth initiatives - including brand positioning, messaging, and distribution
• Speak directly with the target audience to gain insights that drive competitive advantage
• Get exposure to critical business areas including strategy, hiring, product, fundraising
• Work with a lean and productive team whose focus is on building and distributing innovative, world-class products, not navigating unnecessary protocols and bureaucratic cultures
• Make a meaningful difference in millions of people's lives by helping them find work they love

💪 Responsibilities

• Drive GTM strategy, including planning and execution of product launches & campaigns
• Develop a strong brand/product positioning across channels that resonates with our core audiences: mid-career professionals across various sectors
• Build and implement our content, creative campaigns, and online event strategies - to drive user acquisition, engagement and conversion
• Collaborate with SEO/AEO & content specialists on blog, web copy, and other content to drive organic traffic and bring the product to life with compelling narratives
• Analyze user behavior and participate in user research interviews to discover new insights
• Track the right metrics to measure awareness, adoption and overall success of our platform
• Enhance landing pages and platform features to drive conversions and guide product decisions based on your knowledge of the user/market
• Stay on top of emerging trends, competitive landscape, and be an in-house expert on careertech

😎 About You

Skills / Experience:

• 4-6 years' experience in Growth Marketing and hyperscaling users/revenues in 0-1 and 1-10 environments, ideally at a consumer tech startup
• Highly experienced in defining the overall marketing strategy and roadmap
• Proficient in implementing a multi-channel demand generation plan
• Proven expertise in social media strategy, especially visual content (infographics, shorts, etc), and execution across platforms (LinkedIn, YouTube, Instagram)
• Deep experience in SEO/SEM to boost organic and paid traffic, site ranking, and CTR on online ads
• Experience in virtual events and conversion funnels that drive registrations, engagement, and conversion to paid customers
• Experience in setting and tracking success metrics for acquisition, engagement and conversion
• Deep understanding of our target audience and products in careertech space is good to have

Personality / Attitude:

• Excited to join at the launch stage to offer creative and goal-driven solutions from Day 1
• Thrive in a fast-paced environment while keeping calm and focused
• Creative, user-centric mindset with solid verbal and written communication skills
• Proactive, conscientious, and comfortable navigating ambiguity
• Like the work you do, collaborate with others, and communicate often
• Thrive on feedback and strong follow-through on commitments
• Ready to roll up sleeves, work hard and sometimes carry out tasks outside core responsibilities
• Strong belief in our mission and values

🙌 Benefits

• Competitive compensation package
• Core team member with high ownership
• Work remotely from anywhere in India
• Learning stipend for upskilling
• Rapid career growth based on merit/performance

We look forward to reviewing your application!