Growth Marketing Manager

7 years

0 Lacs

Posted:3 days ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

We are seeking a strategic, results-driven marketing leader to oversee our overall marketing strategy, lead high-impact campaigns, manage brand positioning, and collaborate with company leadership on key growth initiatives. The ideal candidate will bring a mix of creative vision, analytical thinking, and leadership to elevate our brand and drive business performance.


Key Responsibilities:


  • Develop and Oversee Marketing Strategy:

  • Define and execute a comprehensive, data-driven marketing strategy aligned with company objectives and market opportunities.
  • Lead Marketing Campaigns:

  • Plan, launch, and optimize integrated marketing campaigns across digital, social, content, events, and traditional channels to drive brand awareness, customer acquisition, and revenue growth.
  • Manage Brand Positioning:

  • Own and evolve the brand identity and positioning to ensure consistent messaging, visual standards, and market relevance across all touchpoints.
  • Growth Initiatives & Strategic Input:

  • Work closely with company leadership to identify and implement strategic initiatives that support long-term growth, including market expansion, partnerships, and new product launches.
  • Team Leadership & Collaboration:

  • Lead, mentor, and scale a high-performing marketing team; foster cross-functional collaboration with sales, product, customer success, and other teams.
  • Performance Tracking & Reporting:

  • Establish KPIs, measure campaign performance, and report marketing ROI to stakeholders. Use insights to continuously improve strategy and execution.
  • Market & Competitor Analysis:

  • Monitor industry trends and conduct competitive analysis to identify emerging opportunities and threats.


Qualifications:


  • Bachelor’s or Master’s degree in Marketing, Business, or a related field.
  • 7+ years of progressive experience in marketing, with at least 3 years in a leadership role.
  • Proven success in developing and executing strategic marketing plans.
  • Strong understanding of digital marketing, brand development, and performance analytics.
  • Excellent communication, leadership, and project management skills.
  • Experience working closely with executive teams and cross-functional stakeholders.

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