Growth Marketing Manager

Company Description

strategic and hands-on marketing professional

creative storytelling

Key Responsibities

1. Growth & Lead Generation (30%)

• Design and execute integrated campaigns (LinkedIn, email, SEO, paid ads) targeting corporates, colleges, and industry partners.
• Build lead funnels, track performance, and optimize for conversion and quality.
• Support business teams with insights, campaigns, and outreach ideas.

2. Content & Brand Storytelling (25%)

• Create engaging posts, articles, case studies, and newsletters that amplify our voice and positioning.
• Maintain consistent brand storytelling across platforms.
• Refresh website and marketing collaterals periodically to align with business goals.

3. Digital Marketing & Analytics (20%)

• Manage and measure campaigns using tools like LinkedIn Campaign Manager, Google Ads, SEO, and email tools.
• Translate analytics into actionable insights and campaign improvements.

4. Partnerships & Events (15%)

• Identify and nurture partnerships with industry bodies, institutions, and associations.
• Drive visibility through webinars, events, and thought-leadership collaborations.

5. Strategy & Innovation (10%)

• Collaborate with founders on marketing strategy, campaign planning, and storytelling.
• Bring creative ideas that align with customer needs and business growth.

You will be great at this if you have:

• 48 years of

  B2B marketing

  experience (edtech, consulting, or product-based preferred).
• Ability to connect marketing activities to

  business outcomes

  not just awareness.
• Solid grasp of

  digital tools, SEO, and social media platforms

  .
• Strong communication, creativity, and analytical thinking.
• A

  self-starter mindset

  comfortable working in ambiguity and fast-moving environments.
• Passion for learning, storytelling, and making ideas come alive.
  

Success Matrices

• Qualified B2B leads generated per quarter.
• Growth in engagement, website traffic, and brand reach.
• Number and quality of partnerships and campaigns driven.
• Marketing contribution to revenue pipeline.
  

Why Join us:

You'll work directly with the founders of two purpose-driven ventures shaping the future of learning and leadership. You'll get space to experiment, ownership to drive ideas, and the opportunity to make a visible impact on brands that are creating change across education and enterprise.