Growth Marketing Manager

App Marketing Manager (Collect by Jodo)

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About Collect

Collect is India’s simplest and most powerful payment collection app for MSME owners. From managing dues to collecting payments instantly, Collect helps small businesses stay organized, get paid faster, and grow without stress.

We’re building a category-defining product for India’s 64M MSMEs—an app that feels modern, intuitive, and reliable. With rapid adoption across early cohorts and ambitious growth goals, we are now assembling a lean, high-ownership marketing team to take Collect to the next stage.

If you want to work on a product that genuinely improves the lives of millions of business owners—and you love building growth engines from scratch—this is for you.

About the Role

App Marketing Manager

You’ll work across performance, content, analytics, funnels, ASO, and lifecycle messaging. You’ll experiment constantly, validate hypotheses quickly, and collaborate closely with design, product, and leadership.

If you’re scrappy, data-driven, creative, and excited by fast-paced GTM execution, you’ll feel at home here.

Key Responsibilities

Performance Marketing (Acquisition)

• Own Meta and Google App Campaigns end-to-end — planning, launching, optimizing.
• Maintain CAC targets while scaling installs and first-action conversions.
• Drive creative testing: scripts, briefs, iterations, versioning.
• Work closely with design/video teams for ad creative development.
• Build weekly reporting dashboards, funnels, and growth insights.

Organic Marketing

• Plan and execute Instagram content aligned with MSME behaviour and Collect’s brand.
• Lead idea generation, content curation, scripting, and posting cadence.
• Analyze IG performance and refine content formats for reach + installs.

Hygiene & ASO

• Own the “How-To + FAQ” content engine: scripts, raw material, on-screen explainers.
• Manage App Store Optimization: reporting, creative briefs, metadata improvements.

Retention & Lifecycle

• Build a full funnel using Clevertap/alternatives: drop-offs, cohorts, inactivity.
• Craft targeted push notifications and WhatsApp messaging for each drop-off cluster.
• Run experiments to lift activation, D1/D7 retention, and monthly active usage.
• Coordinate with product to fix friction points that impact conversion.

Cross-functional Collaboration

• Partner with product for in-app journey experiments.
• Work with design/video to turn ideas into high-quality assets.
• Drive structured experimentation across the top, mid, and bottom of the funnel.

Qualifications

• 2–4 years of experience in app marketing, performance marketing, or growth roles.
• Hands-on experience with Meta Ads + Google App Campaigns.
• Strong analytical skills; ability to interpret funnels and derive actionable insights.
• Experience with Clevertap, Mixpanel, or similar analytics tools.
• Comfortable scripting + shaping content (even if not editing yourself).
• Understanding of ASO fundamentals.
• Ability to move fast, test hypotheses, and operate with high ownership.
• Excellent communication and cross-team collaboration skills.
• Bonus: experience creating raw video content, acting on camera, basic editing.

Why Join Collect?

• Ownership from Day 1:

  You’ll build Collect’s growth engine from scratch.

• High-velocity environment:

  Experiment fast, learn fast, grow fast.

• Small team, big impact:

  Every campaign and experiment you run moves the needle.

• Work with founders:

  Direct access, rapid decision-making, zero bureaucracy.

• Competitive salary + performance incentives.

• A real opportunity to shape a product used daily by India’s small business owners.