Growth Marketing Lead

Location: Andheri West, Mumbai

We’re looking for a Growth Marketing Lead who thinks in economics, executes like a performance marketer, and moves like a revenue architect.

You’ll own the growth engine end-to-end - Google Ads, LinkedIn Ads, acquisition funnels, cost-per-lead models, retention metrics, and media plans that drive results.

You’ll thrive here if:

• You know your numbers and your narratives - business logic meets ad copy.
• You’ve planned media budgets not just by CPMs - but by conversion economics.
• You’ve scaled campaigns on LinkedIn, Google, and app channels - not just tinkered with them.
• You can call bluff on vanity metrics
• You’re hungry to build, not just manage.
• You see SEO not just as keywords, but as compounding discovery.
• You can work lean, fast, and solo - but still think big.

What You’ll Actually Do:

• B2B demand generation and pipeline-building at the top. App acquisition and retention next. E-commerce performance marketing rounds it out.
• Architect and run media plans that move the needle - across paid search, paid social (LinkedIn first), app marketing and email.
• Work backwards from a $50K/month revenue goal to define how much to spend, where, and why.
• Beyond CACs and dashboards - can you spot the signals that shape perception, build pipeline, and drive lasting value?
• Get deep into cost-per-acquisition, cost-per-download, cost-per-registration, and cost-per-retention. And continuously optimize and iterate.
• Build sharp dashboards, know your ROAS, know your LTVs, know your drop-off rates.
• Bonus points if they have an understanding of notification & retention strategy that keep users coming back
• You’ll have a lean setup - with you creating the first version of our internal growth playbook and hiring a junior to eventually help us scale
• Scale organic growth - from content-to-growth analysis to turning minimal media into real traction on social platforms.

The First 100 Days:

Day 0–30: Pipeline First. Fast

• Build a

  client acquisition model

  : reverse-map how many leads we need at each funnel stage to hit the monthly revenue target 
• Define

  ICP (Ideal Client Profile)

  for our agency and get debriefed on the apps for which we need to run the ads
• Set up

  high-conversion landing pages

  or lead magnets - fast and sharp.
• Launch

  LinkedIn Ads and Google Ads

  targeting ICPs by role, company type, and industry intent.
• Objective:

  Secure 10–15 active leads in the pipeline, which the business team will convert

  , aiming to convert 3–4 within the first 45 days.

Day 31- 60: Test & Tighten

• Optimize campaigns by CPL and conversion quality
• Build MOFU assets and retargeting flows to push leads through the funnel
• Start early-stage testing for app install and retention strategy
• Lock in 5–7 consistent clients and build forward visibility

Day 61–90: When Playbook becomes a system

• Formalize

  weekly performance dashboards

  - CAC, CPL, ROAS, revenue-per-client.
• Start building a

  Growth OS

  : channel strategy doc, funnel archetypes, landing page libraries, notification frameworks.
• Train your junior and plan Q2 with forecasted revenue goals