Experience
: 4.00 + years
Salary
: Confidential (based on experience)
Expected Notice Period
: 7 Days
Shift
: (GMT+05:30) Asia/Kolkata (IST)
Opportunity Type
: Remote
Placement Type
: Full Time Indefinite Contract(40 hrs a week/160 hrs a month)(*Note: This is a requirement for one of Uplers' client - E-Learning company in USA)What do you need for this opportunity?
Must have skills required:
Affiliate Marketing, Creative collaboration, SQL/Advanced Analytics, Subscription Business Understanding, Budget Management, Campaign Management, conversion funnel analysis, conversion rate optimization (CRO), Data Analysis (Google Analytics, digital acquisition, etc.), Google Ads, Looker), Paid Media (Meta, Performance Marketing, Tiktok
E-Learning company in USA is Looking for:
About The Role
Little Passports is seeking a strategic, analytical, and performance-driven
Web Acquisition Marketer
to accelerate subscriber growth across award-winning activity kit subscription line, Little Passports. In this role, you will own paid user acquisition—developing strategies, managing campaigns, optimizing performance, and scaling channels to meet ROAS positive growth targets.This position blends analytical rigor with strong marketing instincts and a deep understanding of e-commerce ecosystems – all in the exciting and fulfilling world of early learning.This is a high-impact role ideal for someone who thrives at the intersection of data, creativity, and customer behavior.
Key Responsibilities
Web Acquisition Strategy & Channel Management
- Develop and execute multi-channel acquisition strategies designed to drive qualified web traffic and grow subscription conversions.
- Manage performance marketing channels including Meta, Google Search & Display, YouTube, Pinterest, TikTok, and affiliate networks.
- Structure and run ongoing tests across audiences, bidding, messaging, and landing experiences to improve CAC and ROAS.
- Scale best-performing channels while proactively identifying new growth levers (e.g., podcast advertising, influencers).
- Partner with product, and design teams to develop high-converting landing pages and user flows coming from paid campaigns.
Analytics, Reporting & Forecasting
- Own acquisition analytics, reporting, and KPIs—traffic, CAC, ROAS, contribution assumptions,
- Work with Data partners to define attribution and ensure accurate tracking across channels.
- Build daily pacing and projections and manage budget pacing to hit monthly and quarterly growth goals.
Creative Collaboration
- Work closely with creatives to develop compelling assets tailored to families and parents (video, static, UGC-style, storytelling-focused).
- Use performance data to inform creative concepts, messaging, and ongoing testing roadmaps.
Cross-Functional Partnership
- Partner with cross functional team to align on growth priorities and promotional strategies.
- Work with the operations and CRM teams to ensure a seamless post-click experience that supports retention and long-term customer value.
- Build relationships with platform partners and manage vendor relationships.
Qualifications
Must-Have
- 4–6+ years experience in digital/web acquisition or performance marketing for a consumer product or subscription business.
- Strong hands-on experience managing campaigns across Meta, Google Ads, and at least one emerging platform (Pinterest, TikTok, YouTube, etc.).
- Deep understanding of conversion funnels, web analytics, and performance optimization.
- Fluent in analytics (Google Analytics, Looker, or similar) and comfortable drawing insights from data.
- Experience managing budgets and optimizing toward CAC, ROAS, and subscription KPIs.
- Strong CRO experience including landing page testing, funnel analysis, and experimentation frameworks.
Nice to Have
- Experience marketing to parents or households, or working within a kid-focused/education category.
- Familiarity with subscription economics and LTV modeling.
- Experience with affiliate programs or influencer-led acquisition.
- SQL knowledge or advanced analytics experience.
Key Attributes
- Highly analytical with strong decision-making instincts.
- Creative problem-solver who can balance brand and performance.
- Comfortable with rapid experimentation and iterative growth.
- Collaborative communicator who thrives in cross-functional environments.
- Passion for educational products and inspiring curiosity in kids.
How to apply for this opportunity?
- Step 1: Click On Apply! And Register or Login on our portal.
- Step 2: Complete the Screening Form & Upload updated Resume
- Step 3: Increase your chances to get shortlisted & meet the client for the Interview!
About Uplers:
Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant contractual onsite opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement.(Note: There are many more opportunities apart from this on the portal. Depending on the assessments you clear, you can apply for them as well).So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you!
