Growth Marketer – Brand & Acquisition

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Experience: 4-7

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About RuDo Wealth

RuDo is a digital wealth platform designed for mass affluent NRIs who want to build long-term wealth effortlessly. Our app combines automated portfolio management, with hyper-personalized experience through data-driven investing and dynamic approach to help users achieve financial independence seamlessly.

Our mission is to simplify wealth-building by democratizing financial advisory, making it accessible, affordable, and personalized.

Job Summary

Growth Marketer

one-person marketing engine

1. Brand Positioning & Storytelling

• Shape how RuDo is perceived across all touchpoints.
• Build a clear, trust-driven communication style for NRIs.
• Develop brand narratives around global + India investing, wealth building, and cross-border financial life.
• Ensure messaging stays premium, consistent, and emotionally relevant.

2. Growth & Performance Marketing

• Plan and run campaigns on Meta, Google, and LinkedIn.
• Optimize CAC, activation rate, and ROI.
• Build landing pages and run A/B tests to improve conversions.
• Lead ASO and app-store messaging for downloads and trust.

3. Content Leadership

• Create monthly content calendars for Instagram, YouTube, and LinkedIn.
• Write scripts, hooks, captions, and educational content.
• Oversee creators and influencers in the NRI + finance space.
• Maintain a premium visual identity with the design team.

4. Communication & PR

• Work with PR partners for media exposure and founder-led storytelling.
• Build narratives around trust, regulation, cross-border investing, and wealth journeys.
• Write crisp brand communication for website, emails, notifications, ads, etc.

5. Analytics & Insights

• Track funnel metrics using GA4, Firebase, Mixpanel, and internal dashboards.
• Run weekly experiments to understand user behavior and improve activation.
• Improve onboarding flows with product team to increase first-investment conversion.

Required Skills

• 4–7 years of experience in growth, brand marketing, or full-stack digital marketing.
• Strong copywriting and narrative-building ability.
• Experience with paid acquisition (Meta, Google).
• Understanding of performance metrics, funnels, and retention.
• Ability to create marketing ideas that are strategic, emotional, and conversion-focused.
• Experience in fintech, wealth-tech, or NRI-focused markets (a plus).
• Comfortable operating independently, with founders, in a fast-moving environment.

What We Offer

• Competitive salary in growing fintech startup
• Mission-driven culture democratizing wealth creation
• Cutting-edge technology stack and rapid innovation environment
• Leadership opportunities with direct product impact

Ready to build the future of wealth management technology?

Join us in empowering NRIs to achieve financial independence through innovative mobile solutions.