Growth Manager-D2C | Upto 18 LPA

India’s first brand to offer 100% toxin-free enamel cast iron cookware.

As D2C Manager, you’ll own the end-to-end experience of the website—from acquisition and engagement to conversion and retention. You’ll play a critical role in shaping how our story, products, and values come alive digitally. This role is a blend of growth hacking, customer journey optimization, on-site merchandising, and performance analytics. Ideal for someone who thrives in a fast-moving, design-led, and purpose-driven brand environment.

Key Responsibilities

● Revenue & Growth Ownership: Own monthly GMV, AOV, and CVR metrics. Plan and execute strategies to improve topline and profitability.

● Website Optimization: Lead UI/UX improvements, navigation flows, landing page enhancements, and site speed performance in collaboration with tech and design partners.

● On-Site Merchandising: Manage product visibility, content refreshes, category performance, and upsell/cross-sell strategies.

(Meta, Google, etc.)

● Retention & CRM: Drive post-purchase engagement, reviews, loyalty, and repeat orders via email/SMS automations and personalised nudges (via platforms like Klaviyo, WebEngage, etc.)

● Promotions & Campaigns: Plan and execute festive, thematic, or product-launch-driven promotions; ensure seamless user journey from ad click to checkout.

● Analytics & Reporting: Use Shopify analytics, and heatmaps to identify drop-offs, performance bottlenecks, and improvement opportunities.

● Tech & Ops Coordination: Liaise with logistics, customer service, and product ops to ensure frictionless customer experience from discovery to delivery.

You’re a Great Fit If You Have

● 3–5 years of D2C experience in a consumer brand (home, lifestyle, cookware preferred)

● Deep familiarity with Shopify and tools like Hotjar, Klaviyo, etc.

● A strong sense of aesthetics and experience with UI/UX improvement projects

● A/B testing mindset and solid grasp of CRO, funnel metrics, and landing page psychology

● Cross-functional experience working with marketing, design, tech, and supply chain

● Strong copy and content instincts—bonus if you can brief creatives as well as write/edit them