Growth Associate

About the Role

We are looking for a motivated Growth Executive to join our marketing team. In this role,

you will help plan and execute multi-channel marketing campaigns to improve customer

engagement, retention, and repeat purchases. This is a hands-on role where you’ll work

closely with the growth team, learn advanced CRM strategies, and contribute to the

company’s overall growth journey.

Key Responsibilities

● Assist in planning and executing CRM and lifecycle campaigns across channels

such as email, SMS, WhatsApp, push notifications, and in-app messages.

● Support the setup of automated user journeys (e.g., cart abandonment, inactivity

triggers, onboarding, reorder reminders).

● Work with tools like CleverTap, MoEngage, Netcore, or WebEngage for campaign

creation and tracking.

● Coordinate with design and product teams to ensure timely delivery of campaign

creatives and flows.

● Run A/B tests on copy, creatives, and targeting to optimize campaigns.

Track and report key metrics such as open rates, click-through rates, conversions,

and retention.

● Conduct basic data analysis to understand campaign performance and share

insights with the team.

● Stay updated with industry best practices in growth and lifecycle marketing.

Requirements

● 1.5 – 3 years of experience in growth, CRM, digital marketing, or related roles.

● Hands-on experience with any CRM/marketing automation tool (CleverTap,

MoEngage, Netcore, WebEngage, etc.).

● Good understanding of customer lifecycle, funnels, and retention strategies.

● Strong analytical mindset and ability to work with data (Excel/Google Sheets

knowledge is a plus).

● Creative with good copywriting and communication skills.

● A keen interest in growth marketing and experimentation.

What You’ll Get

● Opportunity to learn and grow in a fast-paced marketing environment.

● Hands-on exposure to leading growth and retention tools.

● Chance to work on impactful campaigns driving real business outcomes.

● Mentorship and guidance from experienced growth professionals.