Growth and Innovation Manager, Jeevika Urban Livelihoods

About the Role

Are you ready to shape the future of urban livelihoods and digital empowerment? The Manager for Jeevika Mobile App Operations will lead a cutting-edge social enterprise that is transforming the lives of millions of street vendors across India. In this dynamic role, you’ll be at the forefront of driving innovative solutions that blend technology, social change, and entrepreneurial thinking. You’ll lead the transition of the Jeevika App from a project into a thriving independent digital platform, and play a key role in scaling it across 8 cities, impacting over 150,000 street vendors.

This is not just a job; it’s an opportunity to create a massive social impact while building a business that supports financial independence and sustainability. If you’re passionate about driving change, leading tech-enabled innovation, and pioneering a social enterprise, this is your chance to be part of a truly transformative journey.

About Jeevika

Jeevika is a flagship initiative by CCS aimed at empowering India’s street vendors by strengthening their legal, social, and economic rights. With a focus on policy advocacy, legal support, and digital tools like the Jeevika Mobile App, our mission is to create more inclusive, rights-based urban spaces where street vendors thrive. Through the app, vendors gain access to financial inclusion, grievance redressal, legal entitlements, and the power of technology to drive change.

Key Responsibilities

1. Strategic Leadership and Enterprise Development

• Lead the transition of the Jeevika Mobile App from a project to a self-sustaining digital enterprise.
• Design and implement a business and investor plan to position Jeevika as a leading digital platform for urban livelihoods.
• Develop and execute strategies that not only scale the app but ensure it creates lasting social impact.

2. Operations, Growth, and Digital Engagement

• Set and achieve ambitious growth targets, expanding to 8 cities and onboarding 150,000 vendors by the end of 12 months.
• Spearhead vendor onboarding campaigns, driving digital inclusion and user engagement with the app.
• Create and optimize tech-driven operations that ensure high onboarding success rates, user retention, and seamless service delivery.

3. Product and Technology Oversight

• Be the product champion – work directly with developers to shape and roll out innovative features that keep the app user-friendly and tech-ready for rapid scaling.
• Ensure that the app continues to meet the evolving needs of street vendors, adding features such as multilingual support, financial tools, and grievance mechanisms.
• Utilize user feedback, analytics, and tech advancements to continuously improve the product.

4. Team Leadership and Innovation Culture

• Lead a passionate team of researchers, field coordinators, and product developers, empowering them to innovate and drive the project forward.
• Create a culture of entrepreneurial thinking within your team, encouraging new ideas, problem-solving, and cross-functional collaboration.
• Align your team’s efforts with vendor associations, local authorities, and ministries to build strong, sustainable partnerships.

5. Stakeholder Engagement and Ecosystem Building

• Build strong relationships with municipal bodies, NGOs, digital inclusion networks, and legal aid organizations to expand the app’s footprint and effectiveness.
• Represent CCS in strategic discussions with policymakers, investors, and partners to advocate for the digital rights of street vendors.

6. Monitoring, Evaluation, and Growth Metrics

• Set clear performance metrics and track KPIs to ensure the app is meeting its growth targets and delivering measurable results.
• Lead the creation of data-driven dashboards and progress reports to ensure the app’s success is measurable and aligned with social impact goals.
• Provide actionable insights and recommendations based on data to guide growth strategies and user engagement.

Key Targets and Deliverables

A. First 3 Months

• Launch the app in at least 2 new cities, with 30,000 active users onboard by the end of the first quarter.
• Develop and finalize a business and investor plan, setting the roadmap for scaling and monetization.
• Achieve 10,000 new vendor onboardings in the first 3 months.
• Oversee the first major product upgrade, including a user-friendly interface and improved complaint resolution features, Jeevika 2.0 Mobile app.

B. One-Year Targets

• Reach 150,000 vendor members across 8 cities, ensuring 30% active engagement from onboarded vendors.
• Successfully transition the app into an independent, self-sustaining social enterprise, with clear revenue generation and funding strategies.
• Launch 3 major product innovations, including multilingual support, financial tools, and grievance redressal systems.
• Expand the team and build a high-performance culture of innovation, collaboration, and impact