Group Vice President Sales & Marketing

Company Description

Vaidyaratnam: Trusted in Ayurvedic Healthcare for over 80 years. Join us on the journey towards better health and wellbeing through the wisdom of Ayurveda. We are dedicated to providing holistic health solutions and improving quality of life through the principles of traditional Ayurvedic medicine.

Role Description

We are seeking a highly strategic, results-driven, and experienced Group Vice President of Sales & Marketing to lead our diverse portfolio of businesses, which includes Ayurvedic pharmaceuticals, nutritional supplements, hospitals, e-commerce sales, and clinical services.

This critical leadership role is primarily focused on developing and executing group-level strategy and innovative marketing programs to drive aggressive growth across all verticals. The VP will act as a strategic guide for the leadership teams, ensuring seamless coordination between marketing vision and sales execution to achieve ambitious business objectives.

Key Responsibilities

Strategy & Marketing Leadership (Core Focus)

• Develop and Execute Group Strategy: Formulate, communicate, and implement a cohesive, multi-channel sales and marketing strategy that aligns with the Group's long-term growth and profitability goals across all business units (Pharma, Nutrition, Hospitals, E-commerce).
• Brand & Portfolio Management: Oversee all brand development, market positioning, and new product introduction strategies for the Ayurvedic drug and nutritional supplement portfolios, ensuring strong market relevance and competitive advantage.
• Digital & E-commerce Strategy: Drive the digital transformation and e-commerce strategy, leveraging data analytics and modern marketing techniques to maximize online sales and customer engagement.
• Marketing Innovation: Lead the creation and execution of high-impact marketing campaigns, including digital marketing, traditional media, and patient/customer-centric programs for the hospital and clinic verticals.
• Sales Coordination & Execution
• Sales Enablement: Work closely with the individual business unit Sales Teams to translate marketing strategies and group goals into actionable, measurable sales targets and programs.
• Performance Management: Establish key performance indicators (KPIs) and metrics to monitor and evaluate the effectiveness of sales and marketing initiatives, ensuring optimal resource allocation and ROI.
• Market Insight: Guide market research efforts to identify consumer trends, competitive movements, and unmet customer needs, translating insights into profitable strategy adjustments.
• Financial & Operational Leadership
• P&L Management: Assume ultimate P&L responsibility for the Group's sales and marketing performance, diligently managing budgets, optimizing costs, and driving revenue growth and profitability.
• Business Unit Guidance: Act as a mentor and strategic resource for the individual business unit heads, guiding them through the annual strategic planning, budgeting, and execution processes.

Qualifications and Experience

Essential Requirements

• Education

  : An MBA degree from a reputed institution is mandatory.

• Sector Experience

  : Minimum of 15 years of progressive experience in sales and marketing leadership, with a significant track record within the FMCG (Fast-Moving Consumer Goods) or OTC (Over-The-Counter) pharmaceutical sectors.
• L

  eadership Track Record:

  Proven experience in a senior leadership role (VP-level or equivalent)

• Strategic Acumen

  : Demonstrated ability to build complex, multi-brand strategies in a dynamic, regulated environment.

Highly Desirable

• Technical Background

  : A bachelor's degree in Science or Engineering is an added benefit, providing a strong foundation for understanding the technical aspects of drug, nutrition, and clinical operations.

• Industry Knowledge

  : Experience with healthcare services, Ayurvedic, or nutritional product markets is a strong plus.

Core Competencies

 * Exceptional leadership and communication skills, with the ability to influence and align diverse teams.

 * Strong analytical and quantitative skills for data-driven decision-making.

• Proactive and entrepreneurial mindset with a commitment to innovation and continuous improvement