Graphic Design Manager

Job Title: Design Lead – Brand, Creative & Visual Identity (D2C)

Location: Jaipur (Onsite)

Experience: 5–10+ years

Department: Creative & Brand

Employment Type: Full-time

CTC: 6 LPA to 15LPA

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About the Role

We are seeking an exceptionally talented and intellectually strong Design Lead who can build,

lead, and inspire our in-house design team. This is a high-impact role for someone who

understands how fast-growing D2C brands operate and can translate brand narratives into

powerful visual identities.

The ideal candidate has graduated from a leading design school, possesses a deep

understanding of brand-building, and can create everything—from logo, brand language,

packaging, and social media designs to website visuals, AI-driven creatives, and marketing

collaterals—with consistency and excellence.

This person should be able to take a brand document or idea and convert it into a living,

breathing visual identity that speaks the brand’s language across every touchpoint.

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Key Responsibilities

1. Brand Identity & Visual Language Development

Create and maintain the entire brand theme—including logo, color palette, typography,

patterns, UI/UX style, and creative language.

Translate abstract brand narratives into compelling visual identities that resonate with

consumers.

Build design systems and guidelines to keep all creatives aligned and consistent.

2. Creative Design & Execution

Oversee and create:

Social media creatives

Video design & motion graphics

AI-generated creatives

Packaging design (boxes, covers, sleeves, labels)

Marketing collaterals (brochures, flyers, banners, posters)

Website design and landing pages

Brand showreels and visual storytelling content

Ensure high-quality, on-brand designs for all marketing, product, and communication needs.

3. Team Leadership & Management

Lead, mentor, and manage a team of graphic designers, motion artists, illustrators, and design

interns.

Hire top talent and build a high-performance creative team.

Review creative output and ensure timely, creative, and error-free delivery.

Train the team on brand guidelines, visual storytelling, and new design trends.

4. Strategy & Cross-Functional Collaboration

Work closely with founders, marketing, product, production, and script teams to conver

Understand campaign objectives and bring creative vision to life across mediums.

Maintain a design pipeline and ensure smooth workflow management.

5. Innovation & Creative Intelligence

Stay updated with design trends, AI tools, UI/UX evolution, D2C brand aesthetics, and global

visual standards.

Use AI-based tools for speed, creativity, and experimentation.

Create designs that not only look good but also communicate with clarity and convert

effectively.

Required Skills & Qualifications

5–10+ years of design experience, preferably with leading D2C brands or creative agencies.

Graduation from a reputed design school (NID, NIFT, IDC, Srishti, Pearl, MIT-ID, etc.).

Strong portfolio demonstrating brand identity creation, packaging design, digital creatives, and

storytelling capability.

Proficiency in design tools: Adobe Suite, Figma, and modern AI-based design tools.

Deep understanding of brand psychology, consumer behavior, and design communication.

Proven experience building and managing design teams.

Ability to convert briefs, strategies, and documents into compelling visual narratives.

Excellent aesthetic sense and a passion for building memorable brands.