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competitive analysis project management analytical pricing strategy market research competitive intelligence business strategy financial modelling marketing strategy crm

Work Mode

Work from Office

Job Type

Full Time

Job Description

 
  • Act as Marketing Strategy partner to the Global Product Management Director in shaping and executing the organization s long-term market, product, and asset strategies.
  • Lead development and coordination of global strategic marketing plans, market assessments, and business execution frameworks.
  • Ensure coordination and alignment of regional marketing activities with overall global marketing goals, in line with strategy plan
  • Ensure alignment of all regional and global marketing communication activities and messaging with global marketing goals and strategy plan, working with the global marketing communications function.
  • Lead development and coordination of market segmentation plans and marketing plans, market assessments, and business execution frameworks.
  • Identify and evaluate high-potential target markets and customer segments for profitable growth.
  • Generate competitive intelligence and market insights to support the "Playing to Win" strategic marketing direction.
  • Manage stage-gate processes for new global product development projects in collaboration with cross-functional teams and Global Product Managers.
  • Support pricing and margin improvement strategies through analysis of global price points, cost structures, and value positioning.
  • Provide decision support for inter-region sourcing and asset optimization by aligning global capacity with demand outlooks.
  • Help define and institutionalize strategic marketing processes, governance, and cross-functional engagement models.
  • Contribute to the development of a long-term product innovation pipeline aligned with strategic marketing market priorities. Identifies product rationalisation & specification harmonisation need.

Summary
The Global Strategic Marketing Manager is a senior-level role that integrates global market dynamics, internal capabilities, stake-holder management and strategic marketing insight to help steer market segment offering, product, market & technology direction of the company. The role will directly support the Global Director Product Management in translating strategy into execution through structured planning, governance, and cross-functional coordination. This is a critical position for aligning innovation, asset deployment, and commercial strategy with long-term business objectives.

Essential duties and responsibilities

  1. Strategic Marketing Planning & Organizational Alignment
  • Support the development of the strategic marketing plans in alignment with the BU strategy, market trends, competitive dynamics, technology outlook and business priorities.
  • Facilitate cross-functional engagement to develop coherent product, market, and asset utilisation strategies.
  • Translate strategy into an execution framework and ensure executional ownership and communication flow across functions.
  • Ensure marketing communications strategies align with global and regional marketing strategies.

  1. Innovation Pipeline & Strategic marketing Portfolio Management
  • Define product portfolio direction and innovation efforts in alignment with global product management and market segment strategies.
  • Support prioritization of innovation efforts to high-impact growth areas.
  • Evaluate and recommend portfolio changes based on market demand, ROI, and feasibility.
  • Manage global product development projects through formal stage-gate processes. Spear-head development and management of stage-gate projects.
  • Collaborate with Global Product Managers, Technology, Operations, and Commercial teams to develop business cases and secure stakeholder buy-in.

  1. Market and Competitive Intelligence
  • Lead in-depth market research and competitor analysis to identify white spaces, threats, and opportunities.
  • Build frameworks and models to support strategic marketing decision-making (e.g., value pools, market segmentation, win-loss analyses).
  • Deliver insights that feed directly into the "Playing to Win" strategic marketing framework by highlighting key value proposition for our product and business.

  1. Pricing Strategy and Margin Optimization
  • Analyse global price points, margin structures, and value-based pricing opportunities.
  • Recommend pricing strategies to improve profitability and competitiveness.
  • Support business case development for pricing and margin enhancement initiatives.

  1. Asset Optimization & Inter-Region Sourcing
  • Support Global Product Managers in asset optimization and inter-region sourcing through capacity vs. demand outlooks and margin assessments.

  1. Process and Governance Development
  • Develop processes, KPIs, and governance models to clearly distinguish responsibilities & authorities of stakeholders engaged in critical roles.
  • Create standard operating frameworks for collaboration across global, regional, and functional teams.
  • Support internal capability building through tools, templates, and strategic marketing review mechanisms.

  1. Stakeholder Engagement & Communication
  • Partner closely with Global Product Managers, Global market & technology managers, and Regional Teams to drive cohesive execution.
  • Communicate the insights and recommendations to senior leadership.
  • Lead strategic marketing alignment workshops and reviews.
Qualifications

Required Qualifications
  • Master degree in business, Marketing, Engineering, or a related field (MBA or equivalent preferred).
  • 10+ years of total professional experience, with 6+ years in strategic marketing, corporate or business strategy development and execution.
  • Demonstrated track-record in strategic marketing or similar responsibility, experience in leading strategic marketing projects and cross-functional coordination.
  • Strong knowledge of B2B industrial markets, marketing, customer segmentation, pricing and commercialization processes.
  • Expertise in strategy frameworks, competitive analysis, and financial modelling.
  • Demonstrated experience of working with global teams in critical projects.

Key Competencies and Skills
  • Strategic marketing thinking and problem solving with strong business acumen.
  • High proficiency in market modelling, pricing analysis, and scenario planning.
  • Strong leadership and communication skills, with the ability to influence without authority.
  • Adaptability in a fast-changing, cross-cultural business environment.
  • Team player who collaborates effectively across global and regional teams.
  • Excellent project management and organizational skills (certification in project management is plus)
  • Proficiency in Microsoft Office / working with analytical tools (e.g., Power BI, Microsoft PowerPoint, Word, Excel, CRM systems).

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