General Manager-Marketing: Industrial Products

GM- Marketing Industrial Products.

Key Responsibilities:

1. Strategic Planning & Business Development

• Develop and implement strategic marketing plans aligned with company goals and growth objectives.
• Identify new market opportunities, product applications, and industrial sectors (automotive, electrical, construction, solar, railways, etc.).
• Drive business expansion through key account management and development of new clients.
• Conduct feasibility and market analysis for new product lines and customer segments.

2. Sales & Revenue Management

• Achieve sales, margin, and collection targets for domestic and export markets.
• Build and manage the sales pipeline; ensure a strong order book through consistent customer engagement.
• Negotiate high-value contracts and long-term supply agreements.
• Monitor competitor activities, pricing, and market trends to ensure competitiveness.

3. Customer Relationship Management

• Develop and maintain strong relationships with OEMs, industrial buyers, and distributors.
• Ensure high customer satisfaction through quality service, timely delivery, and complaint resolution.
• Partner with the technical and production teams to develop customized solutions for clients.

4. Product & Market Intelligence

• Conduct regular market studies to identify demand patterns, industry trends, and technological advancements.
• Collaborate with R&D and production to introduce new alloy profiles, finishes, and fabricated components.
• Prepare product positioning, technical presentations, and promotional materials.

5. Leadership & Team Management

• Lead and mentor a team of regional managers, sales engineers, and marketing professionals.
• Define KPIs, monitor performance, and ensure accountability and productivity.
• Promote a culture of customer focus, performance excellence, and ethical business conduct.

6. Coordination with Internal Stakeholders

• Work closely with production, planning, design, and logistics teams to ensure smooth order execution.
• Collaborate with finance for pricing, credit control, and revenue forecasting.
• Participate in management meetings for strategic decision-making and AOP (Annual Operating Plan) formulation.

Required Qualifications & Experience:

• Bachelor's degree in mechanical / metallurgical / industrial engineering (preferred).
• MBA/PGDM in Marketing or equivalent.
• Minimum

  15–20 years

  of experience in B2B / industrial marketing, with at least

  5 years in Aluminium extrusion products

  .
• Proven track record in strategic sales, pricing, and key account management.

Skills & Competencies:

• Strong business acumen with deep understanding of industrial product marketing.
• Excellent negotiation, communication, and interpersonal skills.
• Ability to analyze market trends and translate insights into actionable strategies.
• Technical knowledge of aluminium extrusion profiles, dies, and fabrication processes.
• Proficiency in CRM tools, MS Office, SAP/ERP systems.
• Leadership and team-building capabilities.

Key Performance Indicators (KPIs):

• Achievement of sales and revenue targets.
• New customer acquisitions and retention rate.
• Market share growth in targeted segments.
• Profit margin and pricing effectiveness.
• Customer satisfaction and service quality.