Job Title:
General Manager – Marketing Heat Transfer Products ( Expert in Dry Coolers)
Department:
Sales & Marketing
Reports to:
Director – Sales & Marketing
Location:
Chennai
Experience Required:
Min 15 years in B2B industrial marketing, with strong fundamental domain knowledge in heat transfer equipment
Industry:
HVAC, Process Cooling, Energy, Chemicals, Industrial Equipment, or similar
Summary
Job Summary:
The General Manger Marketing is responsible for leading the marketing function for the company’s various heat transfer product lines in domestic and international market. This includes creating market strategies, building brand presence, generating qualified leads, and supporting the sales team with technical and commercial tools to grow market share in India and international markets.The candidate should have core experience in PHE marketing and should be willing to lead a team having expertise in marketing other heat transfer products like Dry Coolers, Air Fin Coolers, Shell and Tube HX etc.,
Key Responsibilities
- Marketing Strategy & Business Planning
- Should have worked extensively in marketing of Dry Coolers and willing to take up sales of other heat transfer products manufactured by the company
- Develop and implement comprehensive marketing plans for heat transfer products such as Dry Coolers, Plate Heat Exchangers (PHE), Shell and Tube HX, Heat Pump etc.,
- Identify and analyse target markets, customer segments, industry trends, and competitor positioning.
- Collaborate with leadership to set marketing goals, revenue targets, and annual business development budgets.
- Product Positioning & Technical Promotion
- Define and communicate unique value propositions for each product segment.
- Create product datasheets, case studies, application notes, brochures, and product presentations.
- Lead product roadshows, technical webinars, present in conferences and customer education programs.
- Market Intelligence & Opportunity Identification
- Conduct ongoing market research and competitor benchmarking.
- Identify growth opportunities in sectors such as Data Centres, HVAC, oil & gas, chemicals, food processing, power, and renewables.
- Track industry standards, regulatory trends, and customer preferences.
- Lead Generation & Campaign Management
- To establish an excellent network with EPC companies / End Users related to Data Centres, HVAC, Cold Storage, Process Industries ( Refinery, Petrochemical, Chemical, Fertilizer and Power) etc.,
- Drive integrated marketing campaigns (digital + traditional) to generate qualified leads.
- Manage SEO/SEM, content marketing, email campaigns, trade shows, and webinars.
- Track ROI on campaigns and continuously optimize lead generation efforts.
- Key Account & Channel Support
- Assist the sales team with technical content, presentations, and customer proposal development.
- Coordinate with channel partners, OEMs, EPCs, and consultants to promote product inclusion in specs.
- Support international marketing and export promotion efforts.
- Team & Cross-Functional Collaboration
- Lead and mentor a small marketing team (if applicable).
- Work closely with engineering, R&D, production, and sales to align marketing goals with product development and delivery timelines.
Education
Qualifications & Skills:
- Bachelor’s degree in Mechanical / Chemical / Thermal Engineering (preferred)
MBA in Marketing or Business Development (advantage )
Experience
- Min 15 years of experience in industrial/B2B marketing in heat exchangers, HVAC equipment, or process cooling
Technical & Marketing Skills
- Strong understanding of dry coolers and capacity to understand and market other heat transfer products
- Should have good technical marketing skills which helps in positioning the products USP with respect to competition
- Experience with CRM platforms (e.g., Salesforce, Zoho), ERP systems, and marketing automation tools
- Excellent communication, technical writing, and presentation skills
- Ability to interpret engineering drawings and specifications
Preferred Certifications (Optional)
- Certification in Industrial/B2B Marketing
- Six Sigma, PMP, or Strategic Marketing certification
Key Success Metrics
- Market share growth in targeted segments
- Lead generation and conversion rate
- Brand visibility and positioning
- Sales team enablement satisfaction
