General Manager – Andhra Pradesh & Tamil Nadu Sales (Tiles and Ceramics)

About The Company

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Role Summary

Andhra Pradesh and Tamil Nadu

extensive experience in the Tiles or Ceramics Industry

Key Responsibilities

• Sales Strategy & Execution:
• Drive top-line sales and market share growth across dealer, distributor, and project segments
• Design and execute go-to-market strategies tailored for AP & TN markets
• Ensure primary and secondary sales target achievement across product categories
• Channel Development:
• Strengthen dealer-distributor-retail network across all key cities and towns
• Conduct dealer meets, trade schemes, and on-ground activations to build loyalty and engagement
• Improve channel health by tracking sell-out, credit cycle, and relationship depth
• P&L and Operational Ownership:
• Full responsibility for regional P&L, margins, receivables, collections, and working capital
• Lead monthly forecasting, target setting, pricing, and discount strategy aligned with HO
• Collaborate with Accounts, SCM, and Operations for order fulfillment and profitability improvement
• Team Leadership:
• Manage a strong field team – Sr. RSMs, ASMs, and Sales Executives
• Build a performance-driven culture with regular reviews, market visits, and development plans
• Recruit, train, and retain top sales talent across both states
• Market Insights & Brand Positioning:
• Monitor competitor activity, product launches, pricing trends, and channel dynamics
• Collaborate with marketing for showroom visibility, product positioning, and local promotions
• Represent the company in dealer conferences, regional exhibitions, and trade events
  

Candidate Profile

• Experience: Minimum 15 years in Sales with at least 5 years in a regional leadership role in Tiles/Ceramics/Building Materials
• Geographical Expertise: Deep understanding of Andhra Pradesh and Tamil Nadu markets
• Team Management: Proven ability to lead large sales teams and deliver business results
• Education: Graduate required; MBA/PGDM in Sales/Marketing preferred
• Languages: Working knowledge of Telugu/Tamil is a strong advantage
  

Compensation

maximum total CTC for this role is ₹50 Lakhs per annum