Freelance Senior Communications Consultant

not-for-profit, independent policy research institution (think tank)

Key Roles & Responsibilities:

• Design and execute rural marketing strategies

  to drive demand, leads, and sales for DRE technologies by engaging local leaders, influencers, community events, and digital groups.

• Collaborate with local groups and go-to-market partners to develop grassroots marketing efforts that align with the programme’s goals.

• Monitor the effectiveness of marketing campaigns and strategies

  through clearly identified metrics of success.
• Identify relevant influencers in key geographies and partner with them to produce and disseminate enterprise and programme-specific content, with the primary objective to ignite demand and sales.

• Support the development of branding, packaging, and communication materials for enterprises.

• Lead the strategic communication and outreach and ensure a steady flow of content on the Powering Livelihoods Programme.

• Collaborate with stakeholders to create and share on-ground stories and case studies, promoting them across national media, international forums, and social platforms.

• Collaborate with various stakeholders such as programme partners, donors, enterprises or community leaders for the rural marketing campaigns, collateral and content – identification, creation and compilation of on-ground stories – and regular updates.

  Promote impactful case studies from the space across media platforms/ programmes/channels of national repute

  (such as Doordarshan, DD Kissan, Akashvaani), international forums, and social media.
• Identify high-level partners at the national and international level to explore partnerships and speaking opportunities to communicate Powering Livelihoods' impact.

• Ensure regular, streamlined updates to donors on outreach wins for the programmes to strengthen donor communication.

• Work closely with the Communications Specialist (Media) to inform and develop a media strategy for the programme.

  Identify journalists writing stories on rural livelihoods, technology for development, and clean energy, and support the Communications Specialist (Media) in pitching interesting stories to relevant media.

• Identify innovative written formats, such as debates and explainers, to publicise research and updates and make our analysis (Powering Livelihoods and Green Economy) consumable for various audiences.

• Work closely with Organization’s digital communications team to support in scriptwriting for short and snackable videos for Powering Livelihoods.

• Identify international and national awards where entries for the Powering Livelihoods programme impact can be submitted.

Other Responsibilities:

• Support the Communications Specialist and Senior Communications Manager on the Green Economy programme, as and when required.
• Support the outreach team on content-related and coordination activities as and when required.
• Support the Strategic Communications Lead and Senior Communications Manager on special projects.
• Ensure strict adherence to the organization's branding guidelines.

Skills Required

• Bachelor’s/Master’s degree in Rural Marketing, Marketing, or related field.
• 5–10 years’ experience in rural marketing, especially in agri/allied sectors and promoting agri technologies.

• Excellent project management and stakeholder management skills,

  with the ability to engage stakeholders at various levels, including rural communities.

• Proven track record of delivering high-quality rural marketing campaigns and written content

  (films, newsletters) for different mediums.
• Excellent grasp of the English language, communication skills and eye for detail.
• Keen on understanding the clean energy sector, sustainable livelihoods, and rural India.
• Natural penchant for storytelling across different mediums (films, newsletters, social media).

• Experience in influencer and digital marketing is a plus.

• Ability to navigate difficult situations with empathy and kindness.
• Demonstrated abilities to manage multiple priorities, projects and internal/external resources in a fast-paced environment, while

  meeting deadlines and quality standards.

• Strong drive and initiative, a self-starter.