FMCG Sales Manager

Office Location -

Work Location

Wording Days

Website:

Key Responsibilities

Modern Trade (MT):

• Develop and implement sales strategies for

  modern trade accounts

  (large-format retail chains, supermarkets, e-commerce, etc.).
• Negotiate and manage terms with key accounts including listings, margins, promotions, and visibility.
• Build strong relationships with category managers, buyers, and modern trade partners.
• Monitor and analyse sales performance, market trends, and competitor activities to identify opportunities.
• Ensure timely execution of in-store activations, promotions, and merchandising.
  

Exports:

• Identify, develop, and manage

  international markets

  and distributors for FMCG products.
• Handle export documentation, compliance, and coordination with logistics/shipping partners.
• Expand presence in targeted countries through partnerships, trade fairs, and distribution networks.
• Achieve sales targets and ensure profitability in export markets.
• Ensure compliance with international quality, packaging, and regulatory standards.
  

General:

• Achieve monthly, quarterly, and annual sales targets across both channels.
• Lead and mentor a sales team for effective execution.
• Work closely with marketing, supply chain, and finance teams to ensure smooth operations.
• Prepare regular sales reports, forecasts, and presentations for management review.

Required Skills & Experience

• Education:

  MBA/PGDM in Sales & Marketing (preferred) or Graduate with strong FMCG background.

• Experience:

  Minimum

  812 years

  in FMCG sales with significant exposure to

  modern trade and export markets

  .

• Must have established relationships with Dmart, Reliance, and other modern trade accounts.

• Strong negotiation, key account management, and distributor handling skills.
• Knowledge of export procedures, documentation, and compliance.
• Excellent communication, leadership, and relationship-building abilities.
• Ability to work under pressure and achieve ambitious sales targets.