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Cohesity
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Field Marketing Manager

Field Marketing Manager

Cohesity

8 - 10 years

0 Lacs

Mumbai Metropolitan Region

Posted:2 days ago| Platform:

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Skills Required

marketing ai data security combination veritas cisco aws design drive leadership engagement pipeline strategies backup retention strategy report effectiveness management excel communication presentation processing

Work Mode

On-site

Job Type

Full Time

Job Description

Cohesity is the leader in AI-powered data security. Over 13,600 enterprise customers, including over 85 of the Fortune 100 and nearly 70% of the Global 500, rely on Cohesity to strengthen their resilience while providing Gen AI insights into their vast amounts of data. Formed from the combination of Cohesity with Veritas’ enterprise data protection business, the company’s solutions secure and protect data on-premises, in the cloud, and at the edge. Backed by NVIDIA, IBM, HPE, Cisco, AWS, Google Cloud, and others, Cohesity is headquartered in Santa Clara, CA, with offices around the globe.We’ve been named a Leader by multiple analyst firms and have been globally recognized for Innovation, Product Strength, and Simplicity in Design , and our culture.

Want to join the leader in AI-powered data security?

The India Marketing Manager will drive brand awareness/thought leadership, engagement and pipeline growth in India’s Top Accounts and acquire Net New Logos through direct and channel marketing. The ideal candidate will align marketing strategies with business goals, focusing on AI-powered data security, cyber resilience, and backup modernization. They will have experience in ABM, events, digital campaigns, social media, and channel marketing, and capable of engaging C-level and technical leaders.

How You'll Spend Your Time Here

Develop and execute a marketing plan for Enterprise, Public Sector, and Commercial accounts, focusing on customer retention, expansion and acquisition
Collaborate with sales and channel teams to drive pipeline generation e.g. Campaigns, Incentives, aligned with revenue goals.
Align cross-functional teams (sales, technical sales, channel) on marketing initiatives and execution
Manage local vendors for effective demand-generation execution.
Plan and execute physical and virtual events to drive engagement pre, during, and post-event.
Implement an account-based marketing (ABM) strategy, utilizing Executive Briefing Centers (EBCs) and micro-briefings.
Strengthen channel marketing by driving demand with key partners and alliances (e.g., HPE, Cisco, AWS).
Optimize budget allocation to maximize ROI and pipeline impact
Measure and report on marketing program effectiveness, adjusting based on data.

WE'D LOVE TO TALK TO YOU IF YOU HAVE MANY OF THE FOLLOWING:

A results-driven marketing professional with a strong IT background, experienced in digital and channel marketing, ABM, and cross-functional team management. Must excel in influencing stakeholders within a matrix organization and demonstrate measurable ROI.

8-10 years of marketing experience, preferably in IT or tech.
Proven track record in B2B direct and channel marketing, with ROI and pipeline management expertise.
Strong ABM and partner-based lead generation experience.
Ability to work in a fast-paced, sales-driven environment.
Excellent communication, presentation, and organizational skills.
Commercially focused, target-driven, and detail-oriented.

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Equal Employment Opportunity Employer (EEOE)
Cohesity is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at 1-855-9COHESITY or talent@cohesity.com for assistance.
In-Office Expectations
Cohesity employees who are within a reasonable commute (e.g. within a forty-five (45) minute average travel time) work out of our core offices 2-3 days a week of their choosing.

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Field Marketing Manager