Field Marketing Executive / Senior Executive

Job Description

Field Marketing Executive / Senior Executive – Mediversal Healthcare Reporting To Manager – Brand & Digital Strategy (Director’s Office) Location Primary base in Patna, Bihar, with frequent travel across Bihar and Eastern UP (Mediversal Hospital, Mediversal Maatri, Mediversal Health Studio, and partner locations). About Mediversal Healthcare Mediversal is a rapidly expanding integrated healthcare group that offers tertiary care hospitals, a women and child centre (Mediversal Maatri), a comprehensive outpatient department and diagnostics hub (Mediversal Health Studio), as well as expanding home care and elder care services. Guided by Trust, Transparency, Care. we combine clinical excellence with empathetic, technology-enabled patient experiences. Role Summary You will serve as the on-ground extension of our brand—planning and executing community- facing activations that drive patient footfall, enhance brand awareness, encourage doctor referrals, and foster partner engagement. Collaborating closely with the digital, medical, and operations teams, you will take charge of "last-mile marketing”: health camps, OPD drives, partner outreach, society talks, kiosk setups, building relationships with referral doctors, and event sponsorships. Key Responsibilities % Focus Responsibility 30 % Community Activations & Health Camps End‑to‑end ownership of camp calendar (needs assessment, permissions, medical team coordination, logistics, on‑site branding). Ensure flawless patient journey from registration to follow‑up. 25 % Referral Network Building – Clinics & Chemists Identify & onboard local clinics, chemists, diagnostic centres & RWAs. Run CME / doctor‑meet programmes to strengthen referral inflow. 20 % Doctor Referral Engagement Map key referring physicians and surgeons across catchment areas. Conduct regular courtesy calls, ward visits, CMEs and feedback loops. Maintain accurate referral‑doctor database and relationship scorecards. 10 % Retail & BTL Promotion Plan kiosks, society stalls, mall stands, bus‑shelter activations. Track ROI on each micro‑campaign (leads, consultations, conversions). 10 % Event & Sponsorship Management Execute hospital participation in marathons, health fairs, school programmes, CSR events. Align messaging with central brand guidelines (“Patna ke dil mein, dil se dekhbhal”). 5 % Market Intelligence & Reporting Monitor competitor field activities, pricing, catchment demographics. Submit weekly dashboards covering leads, doctor referrals, conversions, spend & insights. Success Metrics (KPIs) · Qualified camp leads → OPD/IPD conversion ratio ≥ 25 % · Monthly doctor referrals generated ≥ X (to be set quarterly) · Repeat referral‑doctor contribution rate ≥ 60 % · Referral partner activation count & satisfaction score ≥ 8/10 · Budget adherence (variance ≤ 10 %) · Net Promoter Score (NPS) of camp participants ≥ 70 Qualifications Must‑Have Nice‑to‑Have Bachelor’s degree in Marketing / Healthcare Management / Life Sciences MBA/PGDM in Marketing 2–4 yrs. field or trade marketing experience (healthcare, pharma, diagnostics, FMCG or telecom) Prior exposure to hospital/clinic marketing & doctor referral management Proven track record of Knowledge of CRM tools organising events / on‑ground activations and/or managing clinician relationships (Zoho, HubSpot) & basic digital funnels Hindi & English fluency; strong negotiation & vendor‑management skills Regional language proficiency (Bhojpuri, Magahi) Behavioural Competencies · People‑first Mindset – empathises with patients & caregivers; respects doctor time. · Execution Hustle – rolls up sleeves; delivers despite constraints. · Relationship Builder – earns the trust of clinicians, partners & community leaders. · Analytical Rigor – tracks data and iterates quickly on what works. · Stakeholder Influence – aligns doctors, ops, vendors, and local authorities. Travel & Work Hours 60–70 % field travel; occasional weekend/early‑morning camps or CME sessions. Flexible comp‑off system aligned with hospital HR policies. What We Offer · Competitive CTC with performance‑based incentives linked to referrals & conversions. · Opportunity to shape healthcare access in underserved markets. · Collaborative culture that values creativity, learning & growth. Job Type: Full-time Benefits: Provident Fund Schedule: Rotational shift Supplemental Pay: Yearly bonus Language: Hindi (Preferred) Work Location: In person