Overview
The Head of Attendee Acquisition – APAC will be responsible for building, mentoring, and leading IDC’s audience development function across the Asia Pacific and ANZ regions. This role requires a strategic, data-driven leader who can drive consistent attendee recruitment performance, enhance database quality, and foster meaningful engagement with C-level executives.The position will focus on building relationships with senior IT and business leaders, expanding IDC’s executive community, and delivering best-in-class audience experiences across all IDC summits, conferences, and custom events.
Responsibilities
- Develop and implement an integrated attendee acquisition strategy for the APAC and ANZ regions.
- Oversee regional audience development teams, ensuring goals, standards, and KPIs are met across all events.
- Establish clear processes and benchmarks for audience quality, conversion, and engagement.
- Lead recruitment efforts for CIOs, CTOs, CISOs, and senior executives, ensuring balanced audience composition per event.
- Build and strengthen relationships with C-level delegates, industry thought leaders, and IDC’s partner ecosystem.
- Manage and expand Advisory Councils and end-user speaker communities to enrich event content and credibility.
- Coordinate with senior executives to schedule 1:1 meetings, fostering stronger partnerships and client satisfaction.
- Oversee the master audience database, ensuring integrity, segmentation accuracy, and compliance with data governance standards.
- Develop and execute initiatives to expand IDC’s qualified contact base across new markets.
- Leverage tools like Salesforce, HubSpot, and data enrichment platforms to drive measurable growth in audience pipelines.
- Work closely with content development and marketing teams to align messaging, event positioning, and audience targeting.
- Partner with the sales and client services teams to align audience acquisition strategy with sponsor KPIs.
- Provide strategic input for marketing campaigns, event promotion, and outreach initiatives to maximize registration and attendance.
- Lead, train, and mentor audience specialists across regions to ensure process consistency and skill development.
- Foster a culture of collaboration, accountability, and continuous improvement across markets.
Qualifications
- Bachelor’s degree in Marketing, Business, or Communications (Master’s preferred).6-8 years of experience in event marketing, audience acquisition, or B2B demand generation, with at least 3 years in a regional or leadership role.
- Proven track record of managing large-scale attendee recruitment for C-level or B2B events across multiple countries.
- Deep understanding of APAC market dynamics and experience engaging senior IT and business leaders.
- Strong data management and CRM experience (Salesforce, HubSpot, Marketo, etc.).
- Excellent leadership, communication, and stakeholder management skills.
- Highly analytical with a results-oriented mindset and strong business acumen.
- Willingness to travel across the APAC and ANZ regions (up to 40%).
