Entrepreneur in Residence (EIR)

About the company:

We're a budding home decor start-up, yet a leading one in the D2C space. Two years ago, with a small team from Indore, we launched our game-changing self-watering planters. We believed then, as we do now, that home decor should be both beautiful and hassle-free.

Our self-watering plants with planters were an instant hit. Customers loved the idea of watering their plants just once a week. It's made plant parenting a breeze. And with their continued support, we've become known for delivering top-notch products that combine style and function seamlessly.

Our goal is to shake up the home decor industry by offering innovative solutions. We promise quick delivery of live plants, stunning design, premium quality, and easy plant care.

Join us as we pave the way for a new era in home decor!

www.kyari.co

Key Responsibilities:

Growth Strategy & Planning:

- Develop and execute comprehensive growth strategies to achieve sales and revenue targets.

- Identify and launch new categories with clear growth plans and roadmaps.

Revenue Management:

- Own revenue management across all online sales channels, with a strong focus on our website and Amazon.

- Continuously monitor, optimize, and scale performance across channels to maximize ROI.

Performance Marketing:

- Scale ad revenue through paid media (Meta, Google, Amazon Ads, etc.) while ensuring efficient CAC and LTV.

- Analyze campaign performance and implement data-driven optimizations.

Cross-functional Collaboration:

- Work closely with operations, branding, and customer support teams to ensure a seamless growth journey.

- Align growth initiatives with supply chain readiness, brand positioning, and customer experience.

Unit Economics & Profitability:

- Establish and maintain healthy unit economics for existing and newly launched categories.

- Track contribution margins, customer acquisition cost, retention metrics, and profitability KPIs.

Qualifications & Skills:

- 2-5 years of experience in growth marketing in a D2C or e-commerce setup.

- Strong understanding of digital marketing channels (Meta, Google Ads, Amazon Ads, SEO, etc.).

- Proven track record of scaling revenues in consumer brands.

- Solid analytical and problem-solving skills with hands-on experience in performance tracking tools.

- Strong communication and stakeholder management skills.

• - Entrepreneurial mindset with the ability to thrive in a fast-paced, high-growth environment.