Email Marketing Specialist

Job Title: Event Marketing Specialist

Location: India

Employment Type: Full Time

Department: Marketing & Events

Salary: 30-35K monthly

Working days- Monday - Friday

*Interested candidates should mail their resume to rishita@thefuture-event.com

Do not apply if you are not into the B2B segment.

About the Role:

We are seeking a dynamic and results-driven Event Marketing Specialist to join our team and lead the strategic planning and execution of marketing initiatives for our corporate events. In this role, you will be responsible for increasing event attendance, enhancing brand visibility, and driving engagement through creative marketing campaigns and data-driven strategies.

Key Responsibilities:

• Develop and execute integrated marketing campaigns to promote corporate events (conferences, trade shows, webinars, client appreciation events, etc.)
• Collaborate with internal stakeholders (sales, content, design, and executive teams) to align event objectives with broader company goals.
• Manage promotional activities across digital channels including email marketing, social media, content marketing, paid ads, and SEO/SEM.
• Create compelling content for event landing pages, email campaigns, social media, and event collateral.
• Oversee event branding and ensure a consistent message across all channels and materials.
• Track, analyze, and report on campaign performance, event registration metrics, and post-event ROI.
• Coordinate with external vendors, media partners, and sponsors for co-branded initiatives and promotional opportunities.
• Support onsite marketing efforts during events, including signage, branding, customer engagement, and live content capture.

Requirements:

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 2+ years of experience in event marketing or B2B marketing, preferably in the corporate events industry.
• Strong project management skills and the ability to handle multiple events and deadlines simultaneously.
• Proficient in marketing tools such as HubSpot, Marketo, Mailchimp, Google Analytics, and social media platforms.
• Excellent written and verbal communication skills.
• Strong analytical mindset with a passion for data-driven decision making.
• Creative thinker with a keen eye for design and branding.
• Ability to travel for onsite event support (as needed).

Preferred Qualifications:

• Experience working with virtual and hybrid event platforms (e.g., Hopin, Zoom Events, ON24).
• Familiarity with CRM systems (e.g., Salesforce).
• Knowledge of Adobe Creative Suite is a plus.