Email Marketing Specialist

Location - Chennai (Work From office)

own email as a growth engine end-to-end

Key Responsibilities

Email Infrastructure & Deliverability

• Manage multi-domain setups, domain rotations, and inbox reputation.
• Create, warm, and maintain hundreds of inboxes across multiple products.
• Monitor deliverability, bounce rates, spam flags, and domain health.
• Troubleshoot blocklists, throttling, and sender reputation issues.

Outbound Email Growth

• Build and run scalable cold email programs using tools like Smartlead or Lemlist.
• Own sequencing, personalization logic, send windows, and A/B testing.
• Own mass marketing campaigns to generate qualified warm leads for the outbound team.
• Maintain list hygiene, enrichment, segmentation, and verification.

Lifecycle & Nurture Emails

• Build drip sequences, onboarding journeys, and re-engagement flows.
• Collaborate with content, product marketing, and sales to craft emails that drive conversions.
• Test subject lines, CTAs, messaging, and content formats.

Analytics & Optimization

• Measure open rates, click rates, reply rates, conversions, and assist SDR pipeline.
• Continuously test variables (copy, timing, domains, warmup cycles, segments).
• Create dashboards and weekly reports for key stakeholders.

Cross-Functional Collaboration

• Work closely with growth, content, PMM, and outbound sales teams.
• Ensure messaging, brand tone, and ICP targeting stays aligned across channels.
• Identify opportunities to use email for demand generation across products.

Who You Are

• Someone who treats email as a

  growth channel

  , not a checkbox.
• Obsessed with deliverability, reputation, and inbox placement.
• Data-driven, analytical, and highly detail-oriented.
• Comfortable managing a large volume of moving parts without dropping quality.
• A builder by instinct — you set things up, optimize, scale, and automate.