Email Marketing Specialist

Position Overview:

email outreach campaigns

• Key Responsibilities:

• Develop and execute

  email outreach campaigns

  targeting digital agencies in the US, UK, Australia, and other markets.
• Research and segment potential agency leads based on geography, size, and service requirements.
• Create personalized and compelling

  cold email sequences

  that highlight our white-label services and staff augmentation model.
• Manage end-to-end email workflows, including research data, verification and scheduling.
• Track, analyze, and optimize email marketing (open rates, replies, conversions).
• Collaborate with the sales team to align messaging with business objectives and hand over qualified leads.
• Stay updated with best practices for

  cold email marketing, GDPR & CAN-SPAM compliance

  , and deliverability improvements.

Requirements

• 2–4 years of proven experience in

  B2B email marketing / lead generation

  (preferably in digital marketing and IT services).
• Strong knowledge of

  cold email strategies

  , lead segmentation, and personalization techniques.
• Hands-on experience with email marketing (Google codes, Apollo, etc)
• Familiarity with

  international markets (USA, UK, Australia)

  and agency business models.
• Good written communication skills with the ability to craft persuasive outreach emails.
• Understanding of email deliverability, warm-up processes, and compliance guidelines.
• Self-motivated, detail-oriented, and capable of working independently.

Preferred Qualifications

• Experience targeting

  digital agencies for outsourcing/white-label services

  .