Performance Marketing Team Lead

📍 Location: Noida, Sector 63

🧠 Experience: 4–6 Years

🏢 Company: Get Me Rank

🌐 www.getmerank.com

About Us:

Get Me Rank is a performance-first digital marketing agency known for building data-driven strategies tailored to a brand’s unique needs. From precision media buying to intelligent conversion funnels, we create measurable impact across industries. With a dynamic team and a culture rooted in ownership, experimentation, and results — we don’t just follow trends, we help shape them.

Role Overview:

We are seeking an experienced and driven Performance Marketing Team Lead to head our paid media vertical. You will lead a team of media buyers, execute high-performing campaigns, and build strategies that convert across Google, Meta, and other digital ecosystems. This role demands a sharp analytical mindset, strong leadership skills, and a deep understanding of performance marketing frameworks for both lead generation and eCommerce.

Key Responsibilities:

• Lead the planning, execution, and scaling of paid media campaigns across Google Ads, Meta (Facebook & Instagram), YouTube, and Display.
• Define campaign goals, budgets, and KPI benchmarks (ROAS, CPA, CTR, Conversion Rate) in collaboration with strategy and client servicing teams.
• Oversee and guide campaign managers and junior marketers, providing mentorship, reviews, and strategic direction.
• Build and refine audience segmentation, funnel strategies, and retargeting flows.
• Supervise and collaborate with creative teams to align messaging and visual identity with performance goals.
• Ensure proper tracking and attribution via Google Tag Manager, Meta Pixel, and server-side integrations (e.g., CAPI).
• Leverage tools like Google Analytics, Ads Manager, and Data Studio to derive insights and present structured performance reports to internal stakeholders and clients.
• Conduct A/B testing across ads, audiences, placements, and landing pages to identify high-performing variations.
• Stay ahead of platform updates and algorithm changes to optimize strategies proactively.
• Represent performance marketing in strategy discussions, client presentations, and internal review meetings.

Required Skills & Experience:

• 4–6 years of hands-on experience in digital performance marketing (Google & Meta Ads).
• Proven track record in managing large-scale lead generation and eCommerce campaigns.
• In-depth knowledge of ad platforms, campaign structures, conversion tracking, and funnel optimization.
• Proficient in Meta Business Suite, Google Ads Manager, Google Analytics, and Tag Manager.
• Strong analytical skills and experience in building insightful dashboards/reports.
• Excellent project management, time management, and team leadership abilities.
• Google Ads and/or Meta Blueprint certifications are a strong advantage.
• Agency experience is preferred.

Who You Are:

• A results-driven marketer with an obsession for metrics and ROI.
• A team leader who enjoys growing talent, taking initiative, and owning outcomes.
• A strategic thinker with hands-on executional capability.
• Someone who thrives in a fast-paced, evolving digital environment.
• Passionate about data, trends, and the future of performance marketing.