Email Marketing Specialist

Role Overview

We are looking for a strategic and execution-driven Email Marketing Specialist

Responsibilities

• Plan and execute email marketing campaigns targeting CTOs, founders, product heads, and decision-makers.
• Build automated workflows, drip sequences, and nurturing journeys.
• Write and optimize high-converting copy tailored to IT, SaaS, and enterprise clients.
• Maintain audience segmentation for cold, warm, and active leads.
• Monitor campaign performance (opens, clicks, replies, conversions).
• Conduct A/B testing on subject lines, content, design, and CTAs.
• Maintain list hygiene and ensure compliance with spam/opt-in regulations.
• Coordinate with design, content, and sales teams for alignment.
• Optimize deliverability and minimize bounce/spam issues.

Requirements

• 3-5 years of experience in B2B email marketing, preferably in IT/SaaS services.
• Strong command over email automation platforms (Instantly, Mailchimp, Customer.io, Lemlist, Apollo, or similar).
• Understanding of IT buyer personas and technical decision-making cycles.
• Ability to create compelling email copy for cold outreach and nurturing.
• Experience with segmentation, scoring, and workflow automation.
• Knowledge of deliverability best practices.
• Strong analytical skills with experience interpreting campaign metrics.

Nice to Have

• Experience with LinkedIn outreach tools.
• Understanding of GTM strategy in IT services.