Email Marketing Specialist

2 - 5 years

4 - 6 Lacs

Posted:14 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

  • Plan and execute email campaigns and nurture workflows for IT service offerings.
  • Build segmentation and personalization strategies for B2B decision-makers (CIO, CTO, IT Heads, Procurement, etc.).
  • Drive lead generation using frameworks like lead scoring, MQL/SQL criteria, and funnel optimization.
  • Use tools such as HubSpot, Marketo, ActiveCampaign, Salesforce Marketing Cloud, or Mailchimp.
  • Track KPIs (open rate, CTR, MQLs, SQLs, conversions) and run A/B tests.
  • Collaborate with sales and content teams to align messaging with IT service offerings.

Location: Remote- Bengaluru,Hyderabad,Delhi / NCR,Chennai,Pune,Kolkata,Ahmedabad,Mumbai

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Jaarvis Technology Group logo
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