Email Marketing Specialist

ABOUT US

Taqtics is a leading B2B cloud-based platform offering a suite of SaaS products to help Retail and Restaurant brands optimize their daily store operations remotely. Trusted by 50+ global brands such as Nike, FabIndia, Nykaa, Under Armour, KFC, Pizza Hut, and Pizza Express across 19+ countries, Taqtics is driving operational excellence at scale.

About the Role

You'll own our email engine across outbound and inbound. This includes building targeted outbound campaigns for key accounts and industries, running a clean newsletter motion for existing pipeline and retargeting, and coding high-quality HTML/CSS email templates that don't break.

You should be equal parts:

• Strategist (who to target, with what, and why),
• Operator (sets up, segments, automates),
• Builder (can code and QA emails properly).

Key Responsibilities

Outbound (Core Focus)

• Plan and execute outbound campaigns for:
• Priority industries (Retail, QSR, etc., segmented by use cases).
• ABM contact lists (decision-makers at target accounts).
• Lookalike companies based on our best customers.
• Own messaging frameworks by segment (persona, industry, account tier).
• Build and iterate multi-step outbound sequences with clear goals: replies, demos, trials.
• Collaborate with sales to sync sequences with their outreach and follow-ups.

Inbound & Newsletter

• Run a weekly HubSpot newsletter to:
• Existing pipeline (active deals, stakeholders).
• Retargeting lists (trial users, past leads, high-intent visitors).
• Curate content: case studies, product updates, feature highlights, use cases.
• Set up basic nurture flows for inbound leads to move them toward demo / trial.

HTML & CSS (Non-Negotiable)

• Design and code responsive, on-brand email templates using HTML & CSS.
• Build modular templates for:
• Outbound sequences,
• Newsletters,
• Product/feature announcements,
• Event / webinar promos.
• Ensure cross-client compatibility (Gmail, Outlook, Apple Mail, etc
• Keep code clean: table-based where required, inline styles, bulletproof buttons, etc.

Segmentation, Automation & Tools

• Work inside HubSpot (and outbound tools, if any) to:
• Segment by industry, account list, lifecycle stage, and engagement.
• Build workflows for nurtures, follow-ups, and reactivation.
• Maintain list hygiene: remove invalids, manage bounces, unsubscribes, and suppression.

Analytics & Optimization

• Track and report key metrics: opens, clicks, replies, meetings booked, trials started, opportunities influenced.
• Run A/B tests on subject lines, copy, CTAs, and send times.
• Suggest clear next steps from data: which sequences to scale, pause, or fix.

Requirements

• 24 years of hands-on email marketing in B2B (SaaS / tech preferred).
• Strong copywriting skills for outbound & nurture (clear, human, non-spammy).
• Proven experience with HubSpot or similar ESP/CRM.
• Solid HTML & CSS skills specifically for email.
• Comfortable with segmentation, workflows, and basic automation.
• Working knowledge of deliverability (domains, warmup, spam traps, etc.).
• Ownership mindset: can take a campaign from idea ? build ? launch ? iterate.

Nice to Have

• Experience with ABM & outbound tools (Apollo, Lemlist, Instantly, etc.).
• Experience running campaigns for Retail/QSR/Franchise or similar.
• Basic eye for layout and UX in email.