Email Marketing Specialist

Company Description

Oprim is a prominent digital systems development and integration company that provides end-to-end IT management and consultancy services. Dedicated to empowering businesses of all sizes, Oprim partners with clients to address their distinct technological requirements. The company is recognized for its commitment to innovation, delivering tailored technology solutions. Oprim strives to create value and enable growth by supporting businesses in their digital transformation journeys.

Role Description

This is a full-time remote role for an Email Marketing Specialist. The Email Marketing Specialist will be responsible for creating, managing, and optimizing email marketing campaigns to drive engagement and achieve business goals. Key day-to-day tasks include designing email templates, segmenting customer lists, implementing marketing automation strategies, analyzing performance metrics, and collaborating with cross-functional teams to execute lead generation initiatives.

Qualifications

• Strong proficiency in Email Marketing Software and Marketing Automation tools
• Proven ability in Lead Generation and Marketing Analytics
• Excellent Communication skills for effective collaboration and message crafting
• Familiarity with email compliance regulations, such as GDPR and CAN-SPAM
• Detail-oriented with strong time management and organizational skills
• Prior experience in a similar role is preferred
• Bachelor’s degree in Marketing, Communications, or a related field is a plus