Email Marketing Specialist

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Job Summary

We are looking for a highly skilled and detail-oriented Email Marketing Executive to manage end-to-end email marketing campaigns. The candidate will be responsible for planning, executing, analyzing, and optimizing email communication that drives engagement, leads, and conversions across target audiences.

Key Responsibilities

• Develop and execute email marketing campaigns including planning, audience segmentation, content creation & A/B testing.
• Manage end-to-end delivery of email campaigns using email automation tools (e.g., Mailchimp, HubSpot, SendGrid, Zoho Campaigns).
• Monitor campaign performance metrics such as open rate, CTR, bounce rate, conversion rate & unsubscribe trends.
• Create persuasive and engaging copy tailored to multiple audience segments.
• Conduct regular database hygiene: list segmentation, lead nurturing, and removal of inactive/bounced contacts.
• Collaborate with design, content, and sales teams to ensure alignment with business objectives.
• Implement personalization and automation workflows to increase email engagement.
• Drive conversion-focused landing pages aligned with campaign goals.
• Ensure compliance with email marketing best practices and regulations (GDPR/Spam Act/CAN-SPAM).
• Analyze campaign insights to provide weekly/monthly performance reports and optimization suggestions.

Required Skills & Experience

• Min 6 years of proven experience in email marketing or digital marketing roles.
• Strong knowledge of email automation platforms (Mailchimp/HubSpot/etc.).
• Excellent command over English content writing, proofreading & campaign messaging.
• Basic knowledge of HTML & email templates.
• Understanding of CRM platforms and lead management.
• Analytical mindset with familiarity in using reporting tools like Google Analytics, Power BI, etc.
• Knowledge of marketing automation, drip campaigns & lead scoring.

Preferred Qualification

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Certifications in Email Marketing or Digital Marketing (Google, HubSpot, Meta etc.) are added advantages.

Soft Skills

• Strong communication and collaboration skills
• Creative approach toward segmentation & user engagement
• Time-management and ability to meet deadlines
• Results-driven and proactive mindset

Apply Now -

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