Email Marketing Specialist

You ll own our email engine across outbound and inbound. This includes building targeted outbound campaigns for key accounts and industries, running a clean newsletter motion for existing pipeline and retargeting, and coding high-quality HTML/CSS email templates that don t break.

• Strategist (who to target, with what, and why),
• Operator (sets up, segments, automates),
• Builder (can code and QA emails properly).

• Plan and execute outbound campaigns for:
  • Priority industries (Retail, QSR, etc., segmented by use cases).
  • ABM contact lists (decision-makers at target accounts).
  • Lookalike companies based on our best customers.
• Own messaging frameworks by segment (persona, industry, account tier).
• Build and iterate multi-step outbound sequences with clear goals: replies, demos, trials.
• Collaborate with sales to sync sequences with their outreach and follow-ups.

• Run a weekly HubSpot newsletter to:
  • Existing pipeline (active deals, stakeholders).
  • Retargeting lists (trial users, past leads, high-intent visitors).
• Curate content: case studies, product updates, feature highlights, use cases.
• Set up basic nurture flows for inbound leads to move them toward demo / trial.

• Design and code responsive, on-brand email templates using HTML & CSS.
• Build modular templates for:
  • Outbound sequences,
  • Newsletters,
  • Product/feature announcements,
  • Event / webinar promos.
• Ensure cross-client compatibility (Gmail, Outlook, Apple Mail, etc.).
• Keep code clean: table-based where required, inline styles, bulletproof buttons, etc.

• Work inside HubSpot (and outbound tools, if any) to:
  • Segment by industry, account list, lifecycle stage, and engagement.
  • Build workflows for nurtures, follow-ups, and reactivation.
  • Maintain list hygiene: remove invalids, manage bounces, unsubscribes, and suppression.

• Track and report key metrics: opens, clicks, replies, meetings booked, trials started, opportunities influenced.
• Run A/B tests on subject lines, copy, CTAs, and send times.
• Suggest clear next steps from data: which sequences to scale, pause, or fix.

• 2 4 years of hands-on email marketing in B2B (SaaS / tech preferred).
• Strong copywriting skills for outbound & nurture (clear, human, non-spammy).
• Proven experience with HubSpot or similar ESP/CRM.
• Solid HTML & CSS skills specifically for email.
• Comfortable with segmentation, workflows, and basic automation.
• Working knowledge of deliverability (domains, warmup, spam traps, etc.).
• Ownership mindset: can take a campaign from idea build launch iterate.

• Experience with ABM & outbound tools (Apollo, Lemlist, Instantly, etc.).
• Experience running campaigns for Retail/QSR/Franchise or similar.
• Basic eye for layout and UX in email.