Email Marketing Executive

Campaign Development:

-Develop and execute cold email outreach strategies to meet business objectives.

-Identify target audiences and segment email lists for personalized campaigns.

-Conduct market research to understand customer needs and preferences.

Content Creation:

-Write compelling and personalized cold email copies that capture attention and drives engagement.

-Create email templates and sequences tailored to different stages of the sales funnel.

Automation & Tools:

-Utilize cold email marketing tools to automate and manage cold email campaigns.

-Monitor and optimize email deliverability and open rates.

-Implement A/B testing to continuously improve email performance.

Analysis & Reporting:

-Track and analyze key cold email marketing metrics, including open rates, click-through rates, and conversion rates.

-Generate regular reports to assess the effectiveness of email campaigns.

-Provide insights and recommendations for improving cold outreach strategies.

Collaboration:

-Work closely with sales and marketing teams to align email campaigns with overall marketing goals.

-Collaborate with the marketing and sales teams to maintain consistency and alignment across all outreach channels

You Should:

• Have a customer-focused mindset.
• Have experience with cold outreach, preferably in a SaaS environment.
• Have a deep understanding of the technical aspects of email outreach and deliverability.
• Believe in and demonstrate craftsmanship.
• Be genuinely interested in doing impactful work.
• Be detail-oriented, organized, and great at oral and written communication.
• Be self-motivated and comfortable with responsibility.
• Have high standards of ethics and quality.
• Be a continuous learner.
• Be growth-minded.
• Have proven experience in cold email marketing, lead generation, or a related field.
• Have proficiency with cold email marketing platforms
• Possess an analytical mindset with the ability to interpret data and make data-driven decisions.
• Have strong organizational skills and attention to detail.
• Be able to work independently and as part of a team.

Why should you join Saleshandy?

• Growing SaaS company on a journey from $2M to $5M ARR!
• Challenging roles to meet the changing needs of our customers.
• Learning opportunities to turn yourself into a great Marketing leader.
• Work closely with the CMO, Co-founders, and Growth Marketers.
• Work with like-minded, growth-oriented teammates.
• The young and geographically distributed team across India.

How do we work here ?

• We use a quarterly KPI framework to define clear business goals and measure our progress effectively.
• While KPIs focus on measuring the success of business goals, we also incorporate elements of the OKR methodology for setting goals and driving strategic initiatives.
• We prioritize customer satisfaction, ensuring that our products and services consistently meet and exceed customer expectations.
• We draw inspiration from successful bootstrapped SaaS companies such as Ahrefs, 37Signals, Close, VWO, Gong, and HubSpot.
• We believe in building great products and sustainable businesses for the long term.

Our Cold Emailing Approach:

• Iterate quickly on feedback
• Attention to detail
• Concise and impactful
• Action-oriented content
• Show, don’t just tell
• Excellent reader experience

Tools we use:

• Cold Emailing
• Marketing: Google Analytics, Microsoft Clarity
• Product Marketing: Mixpanel
• Project Management: Basecamp
• Social Media: Shield, Publer

Other Perks:

• Personal Development — an annual budget for books, courses, and conferences
• Medical Insurance — We offer health insurance allowance to all teammates
• Annual team retreats — To amp up the entire team's energy every year, we take a retreat. You will decide the place.

Job Types: Full-time, Permanent

Pay: ₹500,000.00 - ₹600,000.00 per year

Schedule:

• Day shift
• Morning shift

Work Location: In person