Email automation and B2B sales specialist

About Learn with Leaders

Learn with Leaders collaborates with global universities and thought leaders to bring transformative learning experiences to high school students worldwide. Our mission is to empower young minds through programs, webinars, and masterclasses that foster leadership, innovation, and global exposure.

Role Overview

Email Automation & B2B Sales Specialist

Key Responsibilities

1. Email & Marketing Automation

• Design and execute high-performing email automation workflows for lead nurturing and reactivation.
• Set up and manage automations in

  ActiveCampaign

  ,

  HubSpot

  , or

  Mailchimp

  , ensuring seamless integration with CRM and website forms.
• Maintain email domain reputation by implementing best practices for

  deliverability, SPF, DKIM, and spam avoidance

  .
• Analyze performance metrics and continuously improve open rates, click-through rates, and conversions.

2. B2B Sales & Partnerships

• Identify and target potential school, university, and institutional partners globally.
• Build automated lead funnels for outreach, follow-ups, and appointment scheduling.
• Work with the partnerships team to convert inbound and organic leads into long-term institutional relationships.
• Create personalized outreach sequences to engage decision-makers in schools and educational organizations.

3. WhatsApp & Multi-Channel Campaigns

• Implement automated

  WhatsApp and email drip campaigns

  for both B2B and student engagement.
• Use segmentation and behavioral triggers to deliver relevant and timely messages.
• Track campaign performance and optimize messaging for better conversion.

4. Revenue & Funnel Optimization

• Analyze and improve the customer journey from inquiry to conversion.
• Collaborate with content, web, and tech teams to optimize landing pages, CTAs, and forms.
• Increase revenue from existing leads through reactivation, retargeting, and upselling automation.

Required Skills & Experience

• 3–6 years of experience in

  email automation, CRM management

  , and

  B2B lead generation

  .
• Proven success using tools like

  ActiveCampaign

  ,

  HubSpot

  ,

  Mailchimp

  , or

  Zoho

  .
• Strong understanding of

  email deliverability

  , spam filters, and sender reputation management.
• Experience in

  education marketing, edtech

  , or

  institutional sales

  is highly preferred.
• Excellent written communication, analytical, and relationship-building skills.

Preferred Qualifications

• Experience integrating

  WhatsApp Business API

  , chatbots, and lead management tools.
• Understanding of

  data-driven marketing, analytics dashboards

  , and

  conversion funnels

  .
• Ability to design or brief landing pages and automated sequences that convert.

Location

Remote or hybrid (India preferred)

Email ipsita@learnwithleaders.com