Social Media & Content Marketing Specialist

Social Media & Content Marketing Specialist

(Instagram, LinkedIn, Drip Email Marketing & Student Projects)

About Learn with Leaders

Learn with Leaders partners with world-class universities and educators to offer global programs, workshops, and mentorship for high school students. We aim to empower young learners with leadership, creativity, and real-world skills through year-round engagements and community initiatives.

Role Overview

Social Media & Content Marketing Specialist

This is a creative and analytical role for someone who thrives on building engagement, storytelling, and meaningful digital connections with schools, students, and parents.

Key Responsibilities

1. Social Media Strategy & Content Ownership

• Develop and execute an integrated content calendar for

  Instagram and LinkedIn

  .
• Plan and publish reels, posts, and stories aligned with campaigns, partnerships, and student achievements.
• Maintain a consistent brand voice that resonates with students, educators, and institutional partners.
• Use analytics to monitor engagement, reach, and follower growth, and refine strategy based on insights.

2. Instagram Reels & UGC (User-Generated Content)

• Conceptualize and produce

  reels, short videos, and testimonials

  that highlight student experiences and outcomes.
• Collect and edit

  student project data, visuals, and stories

  to showcase success and creativity.
• Collaborate with the student community to encourage authentic content submissions.
• Leverage trending sounds, hashtags, and formats to boost organic reach.

3. LinkedIn Thought Leadership

• Manage Learn with Leaders’ LinkedIn presence to build credibility among educators and institutions.
• Draft and post updates on new programs, partnerships, and thought-leadership initiatives.
• Support senior leadership profiles with curated content that strengthens brand positioning.

4. Drip Email & Nurture Campaigns

• Design and execute

  drip email marketing sequences

  for new leads, participants, and partners.
• Use tools like

  ActiveCampaign, HubSpot, or Mailchimp

  to automate communication flows.
• Create engaging newsletters that share student stories, upcoming programs, and global opportunities.
• Ensure best practices in

  email deliverability

  and

  list hygiene

  to avoid spam filters.

5. Collaboration & Data Management

• Work with the program and partnerships teams to gather student projects, feedback, and photos.
• Maintain an organized repository of UGC and student assets for future campaigns.
• Report monthly on social growth, engagement, lead nurturing performance, and campaign ROI.

Required Skills & Experience

• 2–5 years of experience in

  social media marketing and content strategy

  , preferably in

  education, youth, or edtech sectors

  .
• Strong understanding of

  Instagram Reels, LinkedIn content trends, and audience psychology

  .
• Experience with

  email automation tools

  (ActiveCampaign, Mailchimp, or HubSpot).
• Proficiency in using analytics tools (Meta Insights, LinkedIn Analytics, GA4).
• Creative copywriting, storytelling, and basic video editing skills.

Preferred Qualifications

• Experience collecting and curating

  student content or testimonials

  .
• Familiarity with

  UGC-based growth strategies

  .
• Understanding of

  brand positioning

  and tone consistency across multiple digital channels.

Location

Remote or hybrid (India preferred)

Email - ipsita@learnwithleaders.com