Sales automation and digital marketing

Digital Marketing & Automation Specialist

About Learn with Leaders

Learn with Leaders partners with world-class universities and institutions to deliver transformative learning experiences for students globally. We connect learners with educators, mentors, and opportunities that inspire leadership, creativity, and innovation.

Role Overview

Digital Marketing & Automation Specialist

Key Responsibilities

1. Marketing Automation & Lead Flow

• Build and optimize lead journeys using tools like

  ActiveCampaign

  , or

  Zoho CRM

  .
• Design workflows for nurturing leads from inquiry to conversion.
• Set up automated WhatsApp sequences, follow-ups, and segment-based communication.
• Integrate lead capture forms, chatbots, and analytics with CRM and email systems.

2. Email & WhatsApp Campaign Management

• Create targeted bulk email and WhatsApp campaigns with high open and click rates.
• Write, design, and test email content to improve engagement.
• Implement best practices to

  avoid spam filters

  (SPF, DKIM, domain warm-up, content optimization).
• Segment audiences by interests, regions, and behavior for personalization.

3. Revenue & Conversion Optimization

• Analyze funnel performance from website to payment.
• Increase conversions from organic traffic, inquiry forms, and webinar sign-ups.
• Collaborate with content and design teams to improve landing pages and CTAs.
• Conduct A/B testing to refine messaging and offers.

4. Analytics & Reporting

• Track performance across email, WhatsApp, and CRM systems.
• Monitor lead scores, response rates, and conversion metrics.
• Generate weekly and monthly reports on automation impact and ROI.

Required Skills & Experience

• 3–5 years of experience in

  digital marketing automation

  , preferably in the

  education sector

  .
• Proven results with

  ActiveCampaign

  ,

  Mailchimp

  ,

  HubSpot

  , or similar tools.
• Knowledge of

  email deliverability best practices

  , including spam avoidance and compliance.
• Experience with

  WhatsApp Business API

  , chatbot integrations, and multi-channel automation.
• Familiarity with

  lead scoring

  ,

  retargeting

  , and

  funnel analytics tools

  (GA4, Data Studio).
• Strong analytical and copywriting skills.

Preferred Qualifications

• Background in digital marketing for

  edtech or academic institutions

  .
• Basic knowledge of HTML/CSS for email template edits.
• Understanding of

  CRM + WhatsApp + email integration workflows

  .

Location

Remote or hybrid (India-based preferred)

Please email ipsita@learnwithleaders.com.